Atlanta-based honky tonk duo The Waymores hit the ground running at SXSW 2022. They hit Broken Spoke at 6pm on March 15th, the Chicken Ranch Records Day Party at 2pm on the 16th, Velveeta Room at 8:30pm, and then Valhalla for an 8pm performance on St. Patrick’s Day. Their live set – by the way – was packed with an edge that you don’t normally find in traditional honky tonk music. The lyrics almost danced above the crowd as we enjoyed a special kind of chemistry between the two of them, accompanied by robust vocals and a feeling of freedom. If you didn’t get a chance to check them out during one of their (insanely amazing) sets, they’ve already added more dates into next month and will be spending more time touring throughout the year.
We got a few quick moments before their performance at Valhalla to snap some portraits on the storied Red River St. in Austin. Check out these beautiful photos – note the fun water bottle placement, Oh SXSW – and then make sure you head out to one of their energetic performances in the near future!
We hate to admit that Enjoyable Listens led in the ranks of the most “enjoyable” set at SXSW 2022, but they – ahem, HE – totally did. While the Oxford-based act normally performs as a duo, brainchild Luke Duffett appeared solo this time around, as his bass guitarist partner-in-crime was stuck overseas for WORK. (Something he mentioned multiple times during his set.)
In all honesty, we almost didn’t stay for the set. We had the privilege of covering an array of international artists over the course of the week, and when a slightly sunburnt man in a suit with a bolo tie and slicked-back hair was sound-checking, I prematurely judged him and suggested we leave the Registrant’s Lounge. Luckily, our dear friend Whiteclaw (sorry – they sponsored the fest and I was already a few deep) kept us glued to the spot when Duffett took the stage.
While their Facebook page boasts that they are “a bloodstained fur coat floating on the undulating beat of street talk,” we were absolutely delighted by the theatrics employed by Duffett on that fated Saturday afternoon. He introduced the act, pushed a button on the soundboard, and walked off the stage to make a grand entrance. And this was only after he verbally commanded the attention of everyone in the area three separate times.
A type of Baroque-pop, the music took on an experimental vibe at times. This man was absolutely the manifestation of if one of our best friends from high school had a child with Rick Astley. In all honesty, the vocals and blazer were the only traces of Astley. (After sending a video to Erin’s husband, we received word that we weren’t the only two who had this exact thought.) His vocal range was unexpected and alluring, while the lyrics were poignant, funny, and utilized an expanse of vocabulary. (One of the best ways to pinpoint a favorable lyricist, if we do say so ourselves.) At times, he would do more of a spoken word situation over the music, which we found later to be a common thread in the recorded versions of the tracks. He would also interrupt his own songs to talk to the audience. He even warned us about “spontaneous clapping” and “crowd surfing” he predicted for later in the show — all of this to a still rather small crowd.
But as his set went on, the crowd grew. And the smiles multiplied. And his dance moves got even more outlandish. He jumped off the stage, lunged at attendees, and performed for the (non-operating) camera, all the while maintaining this artistic persona that we all grew to love over the course of his set.
If you get the chance to see this act live, run… do not walk. I promise it will change your life.
Korean electronic artist CIFIKA surprised and delighted between panels on the last day at SXSW. In fact, her short set served as the opening for the last official panel of 2022, a discussion with Michelle Zauner (Japanese Breakfast). Her graceful demeanor and poetic vocals made for a pretty astonishing performance. Photos below!
During our last full day at SXSW 2022, we wandered into Flatstock. For those of you who aren’t familiar, this is an installation that takes over one of the bigger halls in the convention center toward the end of the festivities every year. Print and poster vendors line the aisles, promoting their art. Many designers bring posters they completed on spec and for specific tours and stops for a variety of musicians. Some vendors brought along pins and other fun accessories, and Erin even ended up with a really cool poster created by the 12-year-old son of one of the vendors. (It was beautiful, and all proceeds went to feed a “very healthy LEGO habit.”)
The beauty in it all is that there was a stage setup, so there was live music providing a soundtrack to the experience. We wandered in for Manchester group Heavy Salad‘s performance, and don’t regret a moment of it. Here are a few photos from that set.
We were pleasantly surprised by the energetic set by Norwegian experimental group Fieh. Not only was their style eclectic and inspiring – I mean, look at those shades alone – but their music was absolutely phenomenal, and they brought a special presence to the International Day Stage on an otherwise exhausting and hot St. Patrick’s Day.
We saw some incredible acts on St. Patrick’s Day at SXSW, as we do every year we get to participate in this expansive convention/festival hybrid. The International Day Stage at Brush Square Park was one of our favorite stages to hit up during the day, to experience a host of international acts and really get to know some new sounds. Buzzard Buzzard Buzzard – Cardiff-based 4-piece rock band – shredded on stage, and captivated us with their rich sound while we were passing through at 5pm. Take a listen here.
On our second full day experiencing SXSW 2022, we wandered into the JW Marriott to check out what was going on shortly after getting our hair done at the JVN pop-up. “What the She-Cession Will Teach Us About Hiring” was listed on the board, a panel starting in mere minutes upstairs. So, we meandered up the escalator and got our seats. (After a brief stop to the Indeed Lounge for an iced latte and hot cocoa, of course.) The panel was led by Jessica Jensen, the CMO at Indeed, and included Mandy Price (CEO, Co-Founder of Kanarys, Inc.), Janet Gipson (VP of Talent Acquisition for Global Medical Response), and Jennifer Tracy (VP of Talent Acquisition at Spectrum).
So, we were in the presence of greatness. Incredible women in C-Suite positions doing good things in the hiring world.
And then the stats hit.
90% of the 50 million people who left the workforce permanently during the pandemic? Women. 70% of women who reduced hours or left jobs during the pandemic in the US did so because of a lack of support in the workplace. 89% of these women admitted that their male partners weren’t as negatively affected.
The numbers are absolutely devastating. Women – who are often relied on for extra work throughout their lives – were stretched thin when things took a turn for the worse two years ago. After all, who was widely expected to make sure kids in the household were logging into Zoom for schooling and keeping them entertained while they were trapped inside? Who is always encouraged to keep a tidy home, cook, and possibly even have a full-time job to financially support a family or any dependents? Plus, women are often tapped to be caretakers/caregivers when family and friends become less capable of handling their own things. The pandemic brought that into even harsher light than ever before. And women aren’t, truly, asking for that much from their employers. The panelists went on to outline common needs women seek from their place of work:
Pay
Happiness and a sense of belonging
Flexibility to make work and life
Caring managers
Luckily, the massive change in workforce dynamic during the pandemic led to a few realizations by companies across the United States. “Organizations became more thoughtful as to when they scheduled meetings – are they scheduled during the day or during the times childcare would be more problematic,” elaborated Mandy Price. “We also saw organizations realize that, just because you weren’t on camera, didn’t mean you weren’t working.”
“We have to collect the data and see who is exiting the workforce, what is their profile and how can we support them,” encouraged Janet Gipson. “Starting at the top, women are exiting faster and leaving for more flexible work and lucrative pay (travel nurses, for example). Moving down the tree, women of color are leaving even more.” In fact, examining intersectional dynamics has been key in a lot of their upward movement over the past few years. And it needs to be a practice that more companies – especially at a corporate level – employ and expand on.
As for changes within their respective companies? “When we look at the ability to change healthcare, our company is innovating in how we deliver healthcare,” Janet said. “We’ve partnered with Mobile Health and are delivering paramedics, EMT’s and the like to homes of patients. People do not have the dollars or reimbursements for 4 or 5 days post-surgery. We deploy health care professionals to take vitals, check-in on patients, etc. This has allowed a couple of things – The pay is more competitive. The other thing is the flexibility. The data, along with changing how we schedule and do work are key to keeping and retaining the women in the work force.“
Which, by the way, isn’t always as easy as it seems. Many jobs require physically demanding work that women aren’t historically linked to. However, many women are more than capable nowadays to tackle heavy lifting and challenging physical roles. But that doesn’t mean they’re being considered in the same ways men are. Explains Jennifer of Spectrum’s current hiring process and capabilities, “65% men, 35% women. 86% of hiring is frontline. Some roles have historic physical barriers. 80+ pound ladders. We have a tool on our site called ‘Fit Finder’ – a candidate can take this and it allows them to be served jobs based on their personality. Launched two years in the past, we have seen gender representation in those frontline roles has increased, simply because we have made the suggestion that women may be a good fit for this role.”
In addition to software updates and more open-minded hiring practices, Spectrum has brought their 80lb ladders down to 50lb ladders, a feat that benefits people of every gender and helps relieve pressure and unnecessary tension as we all age.
Jennifer, perhaps, made the most poignant statement on how to move forward in the hiring process to retain talent that will stick with you, and reduce turnover and disappointed employees. “Working to remove education requirements and focusing on skills and abilities. Working to expunge criminal records. Proactively retain your talent, not just acquisition.“
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I found the Indeed Lounge to be an especially absorbing stop in my day. It seemed to be much more tailored to the whole person, rather than just the resume of a person. The Share Your Salary to Support Equal Pay was fascinating – people were encouraged to write their job titles, location, and salary on a card to post for all other participants to see. In this way, salary is not a closely held secret, but rather knowledge to help in your own negotiations.
Indeed had headshot photographers, coffee, appointments with a career coach, and tarot readers. Yes, tarot readers, which make all the sense in the world in a job search. It is important to identify your own possible strengths and fears and tarot is the perfect vehicle for this understanding.
The day after we were intoxicated by punk rocker Haru Nemuri absolutely destroying her midnight set at Elysium on March 14th, we had the pleasure of translating her energy into portraits. She was delighted that two generations of our family were there to enjoy her late set the night before – it’s not my fault we have the coolest mom ever, honestly – and we were able to joke around a bit while she threw stunner poses at us.
It’s truly no wonder that between her 5 shows and 1500+ fans that came out to see her, she sold out of her merchandise at SXSW. Keep your eyes peeled for her full-length release, out April 22, 2022.
SXSW 2022 – as we have established – was such a welcoming and wonderful experience. With 2020 being canceled and 2021 being an all-digital event, coming back into a hybrid in-person/digital setting was everything we could have hoped for. This year, the film/television panels and events were spread out further into the week than years past, and we were thrilled at the thought of trying to get a glimpse of Donald Glover and the Atlanta team on the red carpet on Saturday, March 19th, at the Paramount. Not expecting to get a chance to actually step foot into the theater, we were shocked when we got into the premiere with no issue as secondary music badge holders. Viewers were promised the first episode followed by an extended Q&A. We got that PLUS the second episode!
“We like to under promise and over deliver.” – Show creator, Donald Glover.
If you love Atlanta already? You will be pleased right out the gate. If you didn’t love Atlanta already? It’s absolutely time to give it a try!
Without any big spoilers: The first episode is a reimagining of real events. Because there are plenty of things that happen in this real world – in our individual lives – where you just think: that could have happened differently. One of the things the cast revealed in the Q&A was that, in putting together these final two seasons of Atlanta – If you didn’t know, now you know. Seasons 3 and 4 have been filmed, and they will be the show’s last – they spent a lot of time watching other amazing shows like Succession while asking themselves: What is something these shows CAN’T do that we can?
And with the preview of just the first two episodes? This team can do a LOT that others can’t!
During the first season, the writers and cast genuinely felt like they were trying too hard – and, upon reflection, they can still feel it in the work itself. During season 2, they were trying hard to prove that season one wasn’t a fluke. They earned that success, and they did a brilliant job. In these final two seasons? They’ve grown up, survived 2 years of a pandemic, some even have growing families that they didn’t have before. Admits Donald of how he writes post-children: “Kids make you soft as butt.”
The consensus this time around? “We’re just trying to have fun.”
And, when the Q&A host asked if some of the subject matters in the first two episodes were based in truth (including instances of black face and euthanasia), show writer (and show creator Donald Glover’s brother) Stephen Glover said: “That shit is just funny”.
“We’re just fucked up people,” Donald added. “It came from us.” He went on to explain the correlation between fear and comedy, which are both massively present in Atlanta. “Fear and comedy are closely related, they’re always touching each other. They’re very connected. That’s why we’re trying to do that.”
From a viewing perspective? This show has always hit the tough, societal, human notes right alongside the wacky, weird, hilarious, bizarre WTF moments.
The panelists revealed that their writer’s room has been a physical location – but also a group text thread filled with memes and videos. Which, in hindsight, is made crystal clear in season 2, episode 6 with the character of Teddy Perkins (IYKYK). Donald Glover revealed that the character and episode were inspired by a photo of Michael Jackson ducking and covering, and the follow-up question: “What if you were being chased by that version of Michael?”
After this theatre viewing, we can admit it’s OUTSTANDING to watch alongside other fans, but just as hilarious, poignant, and effective when watching alone. Starting this season, you can watch it on Hulu the day after the episode airs on FX. And if the rest of the series continues with the cadence of the first two episodes of the 3rd season? You will not want to miss a single second.
The insight during the panel revealed self-awareness and an all-encompassing relatability to the content. With everything I learned about the creative process behind Atlanta, with its text thread writer’s room, I am feeling inspired to start my own writer’s room text thread. Because, my friends and I are SURELY clever enough to create our own epic, highly anticipated show, right?
On second thought, I think I’ll leave it to the pros. I already miss you, Atlanta crew!
Episode 1 of the 3rd season drops tomorrow, March 24th on FX. (Available on Hulu starting March 25th!) Keep up with our continuing coverage of SXSW here.
