van plating poses for vibrant portraits at sxsw 2022

van plating poses for vibrant portraits at sxsw 2022

It was between panels on Friday, March 18th, that we had the unique pleasure of meeting self-proclaimed “indie americana disco mama” Van Plating. She had taken over our Instagram account earlier in the week, and had done a phenomenal job connecting with our community. An incredible songstress and performer, she showed up outside of the convention center with a brand new hat that she acquired in Austin, and a gorgeous skirt that coincidentally coordinated with the mural we had planned to photograph her in front of.

It’s called kismet, ever heard of it?

i love my dad garnered rave reviews + awards at sxsw 2022… and it’s easy to see why

i love my dad garnered rave reviews + awards at sxsw 2022… and it’s easy to see why

I didn’t read the synopsis first.

And I’m glad I didn’t. While I do not suggest going in blind to every movie or television series, this one is one to make an exception for. So, if you’d prefer to be surprised and haven’t yet seen I Love My Dad, stop reading and twiddle your thumbs until there is a wider release.

First of all, this film got rave reviews and awards from SXSW. It brought home the Narrative Feature Competition jury prize AND audience choice award, so the crowds went wild for it. There is no doubt in my mind that there will be a wide release in the coming months. If you’ve seen it – or like some spoilers like my mom does – come sit a moment!

I Love My Dad is based on a true story about a dad who catfishes his son in order to have a closer relationship with him. Yes, it’s as oddball/creepy/sweet as it sounds. And it feels just as oddball/creepy/sweet throughout the entirety of the movie, because the actors bring a really nuanced and realistic script and story to life.

But, of course they do! With the writer-director, James Morosini, also starring in the film (alongside Patton Oswalt, who plays his father), the “based on a true story” hits extremely close to home — as it is based on HIS true story! While this fact does make the viewer empathic toward Morosini – especially during a handful of crucial points in the movie – you can’t help but be grateful for what transpired in his life, because it makes for incredible material for his art.

Don’t worry. It’s not sexual or scary, this picture they paint of an estranged-ish father rekindling his father-son relationship with the son he fathered. You will laugh. You might cry. You can watch it, comfortably, with your parents OR your kids. And Oswalt’s performance? *chef’s kiss*

But, as relatable and quick as it is, it’s also cringey pretty consistently throughout. Just like real life. Only, you’ll be glad it’s based on James Morosini’s true story instead of your own.

We’ll report back on updated release information when it becomes available!

how do artists make money now? an eye-opening discussion incorporating wellness at sxsw 2022

how do artists make money now? an eye-opening discussion incorporating wellness at sxsw 2022

“Just because a lot of art comes from pain does not mean the artist has to suffer.” – Naithan Jones

During the 2021 SXSW Conference, I watched a virtual panel and the topic addressed how touring would change for artists once the world opened up. It was a fascinating discussion about how art was made during the lockdown and how artists were creating more balance in their life with their work.  This year, I was able to attend a panel that is taking the concept one step further – “How Do Artists Make Money Now?”.

Moderated by Tiffany Gaines, Found and CEO of SS Global Entertainment, the discussion focused on mindset; mental and physical health and perspective; the power in community; and the advancement of technology. Panelists Naithan Jones (Founder of web3 platform Royal), Andra Liemandt (Founder and CEO of The Kindness Campaign), and Matt Ott (Vice Chairman and Co-Founder/Executive Director of Black Fret) came together to address some different forms of creating income that may not have existed, even a couple of years ago. 

All of the panelists emphasized the importance of community. When asked about an artist just starting out without a lot of resources, Jones pointed out that, although “streaming is like a map of the industry and specifically to artists….it doesn’t give you the topography, which is who are those 200-300 fans who are willing to support your bills for a year?” The industry doesn’t have a good way to track this. “If I have a super fan in Des Moines, IA and I’m not touring for the next two to three years, I can’t activate that intent.” Jones shared that if these fans are token holders, you can do all kinds of things with them now from music releases just for them, to free merch, to arranging a FaceTime together because you have a token, etc. These are things that enhance relationship management as well as generate an income that allows the artist to live a life, rest, work, and create in cycles outside of the normal 9-5 most people work in.  “Creatives don’t really work that way. Where they can express their gift in a healthy way, where they have the economic base to do that, that’s a critical goal.”

Liemandt expanded on that thought: “Nate, I love what you were sharing about giving rest to musicians, to be who they are and work in their passion and their purpose. What we want to be able to do is put musicians to work right now, pick up gigs when they’re in the mood, not have to do something, but when the mood strikes, pick up a gig that is in line with their craft.” The Kind Music platform supports independent artists with songwriting workshops and recordings – all created through community.

“Community is more important than ever to help ourselves and help each other.” – Matt Ott

Black Fret operates in various cities using the patronage model that symphonies have used – people pay for subscriptions to hear local music. Ott said, “When we started Black Fret, we wanted to get some members, throw some parties, and give money away.” But he discovered in the process that people are always looking for ways to help and give back. As an artist, he suggested hanging out after shows, playing early gigs (“old people like to go to early gigs”), networking, playing corporate gigs. Ott thinks that Kind Music is “an incredible opportunity for musicians to lay down a track on a song written by people in a collaborative effort that gets that musician paid”. In the same vein, he loves the Royal business model “to find a revenue stream that helps them find the 1000 true fans”.

Each of the panelists emphasized the mental health and mindset aspect of creating art and being paid for it.  Leimandt summed it up best when she said, “When I started seeing dollars roll in, it related to my self-worth. Purpose, value and what you’re doing daily to support them equals joy.”

As a publication that focuses on mental health issues and the arts, we found this panel to be comforting. More people are seeing the value in a holistic approach to wellness, and artists are slowly (but surely) being praised for the wellness opportunities their art provides to the masses as well.

buzzard buzzard buzzard rocks the international day stage | sxsw 2022

buzzard buzzard buzzard rocks the international day stage | sxsw 2022

We saw some incredible acts on St. Patrick’s Day at SXSW, as we do every year we get to participate in this expansive convention/festival hybrid. The International Day Stage at Brush Square Park was one of our favorite stages to hit up during the day, to experience a host of international acts and really get to know some new sounds. Buzzard Buzzard Buzzard – Cardiff-based 4-piece rock band – shredded on stage, and captivated us with their rich sound while we were passing through at 5pm. Take a listen here.

“what the she-cession will teach us about hiring” + indeed lounge provide workforce healing | sxsw 2022

“what the she-cession will teach us about hiring” + indeed lounge provide workforce healing | sxsw 2022

On our second full day experiencing SXSW 2022, we wandered into the JW Marriott to check out what was going on shortly after getting our hair done at the JVN pop-up. “What the She-Cession Will Teach Us About Hiring” was listed on the board, a panel starting in mere minutes upstairs. So, we meandered up the escalator and got our seats. (After a brief stop to the Indeed Lounge for an iced latte and hot cocoa, of course.) The panel was led by Jessica Jensen, the CMO at Indeed, and included Mandy Price (CEO, Co-Founder of Kanarys, Inc.), Janet Gipson (VP of Talent Acquisition for Global Medical Response), and Jennifer Tracy (VP of Talent Acquisition at Spectrum).

So, we were in the presence of greatness. Incredible women in C-Suite positions doing good things in the hiring world.

And then the stats hit.

90% of the 50 million people who left the workforce permanently during the pandemic? Women.
70% of women who reduced hours or left jobs during the pandemic in the US did so because of a lack of support in the workplace.
89% of these women admitted that their male partners weren’t as negatively affected.

The numbers are absolutely devastating. Women – who are often relied on for extra work throughout their lives – were stretched thin when things took a turn for the worse two years ago. After all, who was widely expected to make sure kids in the household were logging into Zoom for schooling and keeping them entertained while they were trapped inside? Who is always encouraged to keep a tidy home, cook, and possibly even have a full-time job to financially support a family or any dependents? Plus, women are often tapped to be caretakers/caregivers when family and friends become less capable of handling their own things. The pandemic brought that into even harsher light than ever before. And women aren’t, truly, asking for that much from their employers. The panelists went on to outline common needs women seek from their place of work:

  • Pay
  • Happiness and a sense of belonging
  • Flexibility to make work and life
  • Caring managers

Luckily, the massive change in workforce dynamic during the pandemic led to a few realizations by companies across the United States. “Organizations became more thoughtful as to when they scheduled meetings – are they scheduled during the day or during the times childcare would be more problematic,” elaborated Mandy Price. “We also saw organizations realize that, just because you weren’t on camera, didn’t mean you weren’t working.” 

“We have to collect the data and see who is exiting the workforce, what is their profile and how can we support them,” encouraged Janet Gipson. “Starting at the top, women are exiting faster and leaving for more flexible work and lucrative pay (travel nurses, for example). Moving down the tree, women of color are leaving even more.” In fact, examining intersectional dynamics has been key in a lot of their upward movement over the past few years. And it needs to be a practice that more companies – especially at a corporate level – employ and expand on.

As for changes within their respective companies? “When we look at the ability to change healthcare, our company is innovating in how we deliver healthcare,” Janet said. “We’ve partnered with Mobile Health and are delivering paramedics, EMT’s and the like to homes of patients. People do not have the dollars or reimbursements for 4 or 5 days post-surgery. We deploy health care professionals to take vitals, check-in on patients, etc. This has allowed a couple of things – The pay is more competitive. The other thing is the flexibility. The data, along with changing how we schedule and do work are key to keeping and retaining the women in the work force.

Which, by the way, isn’t always as easy as it seems. Many jobs require physically demanding work that women aren’t historically linked to. However, many women are more than capable nowadays to tackle heavy lifting and challenging physical roles. But that doesn’t mean they’re being considered in the same ways men are. Explains Jennifer of Spectrum’s current hiring process and capabilities, “65% men, 35% women. 86% of hiring is frontline. Some roles have historic physical barriers. 80+ pound ladders. We have a tool on our site called ‘Fit Finder’ – a candidate can take this and it allows them to be served jobs based on their personality. Launched two years in the past, we have seen gender representation in those frontline roles has increased, simply because we have made the suggestion that women may be a good fit for this role.” 

In addition to software updates and more open-minded hiring practices, Spectrum has brought their 80lb ladders down to 50lb ladders, a feat that benefits people of every gender and helps relieve pressure and unnecessary tension as we all age.

Jennifer, perhaps, made the most poignant statement on how to move forward in the hiring process to retain talent that will stick with you, and reduce turnover and disappointed employees. “Working to remove education requirements and focusing on skills and abilities. Working to expunge criminal records. Proactively retain your talent, not just acquisition.

___

I found the Indeed Lounge to be an especially absorbing stop in my day. It seemed to be much more tailored to the whole person, rather than just the resume of a person. The Share Your Salary to Support Equal Pay was fascinating – people were encouraged to write their job titles, location, and salary on a card to post for all other participants to see. In this way, salary is not a closely held secret, but rather knowledge to help in your own negotiations.

Indeed had headshot photographers, coffee, appointments with a career coach, and tarot readers. Yes, tarot readers, which make all the sense in the world in a job search. It is important to identify your own possible strengths and fears and tarot is the perfect vehicle for this understanding. 

insightful hilarity and inspiration drawn from the atlanta season 3 premiere and panel| sxsw 2022

insightful hilarity and inspiration drawn from the atlanta season 3 premiere and panel| sxsw 2022

SXSW 2022 – as we have established – was such a welcoming and wonderful experience. With 2020 being canceled and 2021 being an all-digital event, coming back into a hybrid in-person/digital setting was everything we could have hoped for. This year, the film/television panels and events were spread out further into the week than years past, and we were thrilled at the thought of trying to get a glimpse of Donald Glover and the Atlanta team on the red carpet on Saturday, March 19th, at the Paramount. Not expecting to get a chance to actually step foot into the theater, we were shocked when we got into the premiere with no issue as secondary music badge holders. Viewers were promised the first episode followed by an extended Q&A. We got that PLUS the second episode! 

“We like to under promise and over deliver.” – Show creator, Donald Glover.

If you love Atlanta already? You will be pleased right out the gate. If you didn’t love Atlanta already? It’s absolutely time to give it a try! 

Without any big spoilers: The first episode is a reimagining of real events. Because there are plenty of things that happen in this real world – in our individual lives – where you just think: that could have happened differently. One of the things the cast revealed in the Q&A was that, in putting together these final two seasons of Atlanta – If you didn’t know, now you know. Seasons 3 and 4 have been filmed, and they will be the show’s last – they spent a lot of time watching other amazing shows like Succession while asking themselves: What is something these shows CAN’T do that we can?

And with the preview of just the first two episodes? This team can do a LOT that others can’t!

During the first season, the writers and cast genuinely felt like they were trying too hard – and, upon reflection, they can still feel it in the work itself. During season 2, they were trying hard to prove that season one wasn’t a fluke. They earned that success, and they did a brilliant job. In these final two seasons? They’ve grown up, survived 2 years of a pandemic, some even have growing families that they didn’t have before. Admits Donald of how he writes post-children: “Kids make you soft as butt.”

The consensus this time around? “We’re just trying to have fun.” 

And, when the Q&A host asked if some of the subject matters in the first two episodes were based in truth (including instances of black face and euthanasia), show writer (and show creator Donald Glover’s brother) Stephen Glover said: “That shit is just funny”.

“We’re just fucked up people,” Donald added. “It came from us.” He went on to explain the correlation between fear and comedy, which are both massively present in Atlanta. “Fear and comedy are closely related, they’re always touching each other. They’re very connected. That’s why we’re trying to do that.”

From a viewing perspective? This show has always hit the tough, societal, human notes right alongside the wacky, weird, hilarious, bizarre WTF moments.

The panelists revealed that their writer’s room has been a physical location – but also a group text thread filled with memes and videos. Which, in hindsight, is made crystal clear in season 2, episode 6 with the character of Teddy Perkins (IYKYK). Donald Glover revealed that the character and episode were inspired by a photo of Michael Jackson ducking and covering, and the follow-up question: “What if you were being chased by that version of Michael?”

After this theatre viewing, we can admit it’s OUTSTANDING to watch alongside other fans, but just as hilarious, poignant, and effective when watching alone. Starting this season, you can watch it on Hulu the day after the episode airs on FX. And if the rest of the series continues with the cadence of the first two episodes of the 3rd season? You will not want to miss a single second.

The insight during the panel revealed self-awareness and an all-encompassing relatability to the content. With everything I learned about the creative process behind Atlanta, with its text thread writer’s room, I am feeling inspired to start my own writer’s room text thread. Because, my friends and I are SURELY clever enough to create our own epic, highly anticipated show, right?

On second thought, I think I’ll leave it to the pros. I already miss you, Atlanta crew!

Episode 1 of the 3rd season drops tomorrow, March 24th on FX. (Available on Hulu starting March 25th!)
Keep up with our continuing coverage of SXSW here.

tayla parx @ dr. martens presents | sxsw 2022

tayla parx @ dr. martens presents | sxsw 2022

The indelible Tayla Parx performed for the masses at Day 1 of Dr. Martens Presents at SXSW 2022. The singer/songwriter/actress shared her incredible voice while the crowd – which was wrapped around the building to get into the party – went wild from both inside the venue and outside the gates. Her stage presence was absolutely off the charts, as she garnered everyone’s attention despite other activities provided at the event. (Can you say “free tattoos”?) With two Grammy nominations under her belt for writing credits on Ariana Grande’s Thank U, Next and Justin Bieber’s Justice, it seems like the songstress that is Tayla Parx isn’t slowing down anytime soon.

Check in for more SXSW coverage all month long.

sxsw 2021 set a higher expectation for diversity. now what?

sxsw 2021 set a higher expectation for diversity. now what?

“Ah, another virtual event that I will RSVP to and not at ALL want to attend most of,” I thought, as the first electronic communications regarding SXSW 2021 came through to my device.

And, as we got closer to the start date, I thought more and more about the piles of work and other obligations that I could not take a vacation from in order to attend – like I would in a non-pandemic year where I would be physically changing locations and turning on my out-of-office messages.

But, of all the virtual events I’ve attended – and chosen not to attend – during the COVID-19 pandemic, this one was by far the most beneficial for me to attend.

And, it’s not because there were speakers/talent who looked/were like me (a white, cishet, straight female), but because there were speakers/talent who looked

NOTHING. LIKE. ME.

Sure, there were some missteps. Namely:

1.     Mark Cuban – not only is he the whitest dude, but he offers no additional perspective he hasn’t already spewed across all digital/media channels
2.     MOST of the speakers were pre-recorded – so, couldn’t you pre-screen some of the talks to ensure that those catchy titles that were submitted in the panel picker process actually lived up to their name? (i.e. – anything that started with “How To” should have been some sort of how to…not just “I am so successful, here is how I am so successful”. See: Every white man – including Mark Cuban).
3.     Allowing ANY talks with a white man – or a group of white men – by himself. Panels, groups discussions, or fireside chats with all types of people that include a white man? SURE! But our lives have been so saturated with mediocre white dudes on a podium talking down to us for LITERALLY OUR ENTIRE LIVES that we just don’t need one more talk by a solo white guy. 

And, I’m not saying that was all that was there – but, constructive criticism is important. We’ve all got to keep organizers on their toes. Because, yes, there were plenty of talks that were out-of-the-box and from traditionally marginalized speakers. There were tracks on cannabis and living outside of the gender binary and women in [insert career here]. This was, in fact, the event with the widest array of representation I have attended yet.

AND it can’t stop here. 

This can’t be the “diversity year” – one and done. 
I hope this year’s SXSW sets the tone for pushing boundaries and innovating and leading the charge in representation across ALL events, multimedia, etc.
I hope it continues into the next in-person conference – and I am not left sitting in a cold conference room staring 10 feet up at a million Seth Rogens all week. (As delightful as one Seth Rogen can be). 

I am delighted that I “left” SXSW having heard about subjects that move me from the people who are on the ground, doing the work. 
Feeling full. 
Feeling rejuvenated. 
Feeling hopeful about things to come.

I didn’t leave thinking: so what?
I left thinking: what now?