Los Angeles-based indie band Sincere Gifts have just released their new single, “Ghost of America”. The upbeat alt-rockers couple bright sounds and light-hearted production against dark lyricism for a fun listen that gets their serious (and important) message across.
Two lost musicians, Benben and Nick, found each other in the midst of America’s collapse. They emerged from the darkness as Sincere Gifts, conjuring love and earnest companionship. Because what is more needed in the era of rapacious capitalist greed than a sincere gift?
“Ghost of America” puts a strong focus on the current landscape in the United States in 2020. “The US is super fucked,” says vocalist Nick Byron Campbell.” In ‘Ghost of America’ the listener is taken on a short musical tour through the decline.”
At first listen, the track appears to be all sunshine and rainbows on the surface, but take a closer look (or more appropriately, listen) and hear the very real issues that the band is tackling. Sincere Gifts tackles everything from zombies to guns to riots before stripping back and ending the song with a stripped back and mesmerizing take on a section of the National Anthem. The band impressively tackles mountainous issues while making their important message fun and easy to take heed of. Keep doing what you’re doing, boys, America needs you.
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