keep it a secret shares soul-piercing new track “middle with my thumbs up”

keep it a secret shares soul-piercing new track “middle with my thumbs up”

Alternative rock band Keep It a Secret returns with their new single “Middle with My Thumbs Up”, as catharsis for listeners. With its mix of soul-piercing screams and whisper-esque vocals over a bombastic guitar-laden instrumental, the band captures the feeling of an emotional roller coaster as they lament over heartbreak and loves that were never quite meant to be. Over a chorus of “Left for dead, it takes time to get away”, the band reluctantly accepts a withdrawal from romance to escape a self-destructive cycle that could claim their sanity and any hope of starting anew. The opening line “I’ve been watching you destroy me” is a sign of infatuation morphing into a ticking time bomb of dependence. The band describes:

‘Middle with my Thumbs Up’ is a dichotic look back on the melancholy of lost love. Although seemingly separate emotions, anger and sadness are often a self-destructive loop that many people experience from heartbreak in all its forms. This song incorporates both intimate, almost whispered vocals and cathartic gritty yells to illustrate these feelings.

The video shows a masked couple in separate colors attempting to embrace within a decrepit household, which captures the realization of disconnect and blindness clouding a relationship. It’s as if one’s own love can end up haunting them and living inside as an unwanted guest for some time.

Check out the video for “Middle with my Thumbs Up” and be on the lookout for Keep It a Secret’s next project.

desert liminal utilizes transitions to make “watercolor” spectacular come to life

desert liminal utilizes transitions to make “watercolor” spectacular come to life

Desert Liminal just released their video for their song “Watercolor” from their upcoming LP Glass Fate, which comes out November 19. 

The transitions from the paintings to real life were one of my favorite features in this video. It definitely screamed, “life imitates art!” Creatively, it was a really smart decision to add that in because it really added something different into the video. It was really cool that the paintings being present in the video matched the lyrics as well, since they talk about a painter. 

The song itself has a meditative and vibey composition to it, which is portrayed rather well in the music video. It has a very nature-esque feel to it as well, and most of the shots take place in nature. In just about every scene of the video, there was some sort of nature competent present. Whether that be the real life outdoors, flowers in a vase, or a tapestry of a field on the wall, it is easy to tell that nature was a big inspiration here in this video. 

Make sure to check out Desert Liminal, as well as the music video for “Watercolor,” and be on the lookout for their LP Glass Fate on November 19! 

Written and performed by Desert Liminal 
Produced by Robby Haynes and Ziyad Asrar at Strange Magic Recording
Directed and Edited by Sarah Jane Quillin 
Paintings by Kerry Couch
Featuring Mallory Linehan and Kerry Couch

new video for alyssa gengos’ “mechanical sweetness” captures inner vulnerabilities amidst the music

new video for alyssa gengos’ “mechanical sweetness” captures inner vulnerabilities amidst the music

In 2021, society feels hollow as people form barriers and images of themselves when forming new connections through the age of social media. Egghunt Records artist Alyssa Gengos trudges through productive routines at home as a shell of her vibrant self in the video for her upcoming single “Mechanical Sweetness”. The VHS-esque cinematography captures a sense of Alyssa’s inner vulnerabilities and yearning for true intimacy as she wanders around activities as if there’s a missing presence filling the void of energy in her life. The video provides a poignant contrast to the track’s sweet yet urgent feel with thumping drums and strings swelling in gradually as Alyssa pleads for an earnest relationship. The artist explains:

Mechanical Sweetness” is a song about my immense frustration with the way we form human (and more specifically, romantic) connections nowadays. Social media and dating apps have turned human interaction into a painful game. These digital ways of communication have caused me so much stress, and my attempts at forging relationships through them have been short-lived and veiled with thin layers of politeness. When the charade between two people who don’t really know each other finally ends, these relationships can be exposed for what they frequently are: unbalanced, unhealthy, and lacking compassion. Sonically, this song mirrors my experiences with largely digital relationships. In the beginning, there are quiet moments of sparse communication where anxiety runs high, eventually leading to an outburst of emotion followed by a period of insecurity and self-questioning.

Check out the video for “Mechanical Sweetness” and stay tuned for Alyssa’s next LP out in 2022.

katelyn tarver utilizes a split-screen to take you on an emotional ride in new video for “nicer”

katelyn tarver utilizes a split-screen to take you on an emotional ride in new video for “nicer”

After the releases of her singles, “Shit Happens” & “All Our Friends Are Splitting Up” Katelyn Tarver just released a music video for her most recent relatable single, “Nicer.” In this split-screen video, the feeling of being emotionally drained from always trying to please everyone, to being happy with who she is now, were portrayed by Tarver perfectly. 

The concept of splitting the screen and having one going in reverse definitely added something special to the music video. The contrast in bright colors on the left side to the sad, blue tones on the right show exactly where she made it known that she is no longer the girl she used to be, and that is perfectly okay! Steering away from being a people pleaser is 100 percent not an easy thing to do, but this video and song are an amazing portrayal. 

I particularly liked the ending shot of her in the car driving carefree and happily on one side to sitting completely drained and unhappy on the other. The two different sides of her that are being seen here show just how happy she is being her and not caring that she has grown from being a people pleaser. This song should inspire others and let them know that it is okay to not want to always be the “Nicer” one in every situation. 

Director: Fiori (@fioricarmen)
DP: Patrick Jones (@patrick_jones)

Be sure you check out Katelyn Tarver’s upcoming album, Subject to Change, on November 12!

tony & the kiki stuns with music video for “extra express” alongside announcement for glittery ep light it up

tony & the kiki stuns with music video for “extra express” alongside announcement for glittery ep light it up

The world very largely feels like it’s falling apart at this time. During moments of darkness, we search for the light. We crave creativity. We rely on authenticity. And – while it can often feel overwhelming to seek the good – artists are ready to provide us hope, beauty, and escape. This feels especially true with the captivating glam rock project Tony & The Kiki, which just released the lead single and music video for their upcoming EP. Fronted by the talented and charismatic Anthony Alfaro, Tony & The Kiki truly captures your attention with a vibrant individuality and keeps you going with a message of inclusivity.

“Extra Express” is an anthem for the ages. With an energy that can get anyone up on their feet, the track boasts fantastic, wide-ranging vocals, and enough edge to really breathe new life into your day. The video is entrancing, depicting Alfaro with a backdrop of bright, flashy colors and images as a call to authenticity oozes from every facet of production. We’re big fans of the fashion, big fans of the energy, and insanely fond of this video.

We were lucky enough to ask Alfaro a few questions during release week.

Do you think where you’re from has any bearing on how you create?

Oh absolutely! Queens, New York is unlike anywhere else in the world. A stone’s throw from my childhood home is the most diverse section of THE PLANET. The most varied collection of cultures, races, languages, ethnicities, and nationalities in one single area. I pride myself on being an eclectic artist. While yes, rock and roll is my mother tongue I draw inspiration from all genres, mediums, and cultures, and I’d like to think that comes through in the work. My mom is a real-life disco queen and salsera and my dad is an incredible DJ who would mix Grandmaster Flash with Zeppelin back before mashups like that were en vogue. This kind of variety and culture clash is in my blood, my voice, and therefore my artistry.

I’m so glad you’re bringing flare back to rock. Big look, big voice, big vibes. What has been your favorite part of the journey creating this EP?

Ay Gracias, mami! Yeah I think the second we abandoned the crippling responsibility of being “cool” things really started to crystalize and get exciting for all of us. We’re an honest to goddess pack of weirdos and mystics…and instead of trying to be trendy and sexy for the masses we’re leaning into our queer, diverse, funky energy. Frankly, that’s been deeply liberating and joyous. LONG LIVE THE FREAKS! And F*** BEING COOL! Cool is boring and sterile… the absolute antithesis of what rock n’ roll is. Ain’t nobody got time for that no more! 

What was it like recording at the storied Dreamland? Did you draw inspiration from Woodstock at all, or were you pretty sure of the direction it was all going in beforehand?

Well …we were on a tight and ambitious schedule so we had to arrive ready to slay the house down boots, mamá. On the other hand, Woodstock and that good chill hippie energy has always been a source of inspiration for us… the peace & love & vibes of it all. So I’d say we had a clear plan of attack but left some room for the delicious brand of magic that is so abundant up at Dreamland. Using their varied, vintage instruments (toy piano, guiro, Moog Synth etc.) and their mystical acoustics as yummy layers to add into our cauldron. Once we got the crux of what we needed we definitely got to play around and experiment. It was unlike anything I’ve ever experienced as an artist. A true playground. Or in our case …a witch’s potion lab (cackles in Spanglish) 

The message in the song “Extra Express” is so important, and it is such an anthemic blessing right now. Was there a moment that triggered you into writing it specifically? 

Thank you for saying that, mi amor, we think so too!
A specific moment? No, mama. Our whole gay lives led up to the creation of this song. People like myself and my bandmates Max Vernon and Rodney Bush have been out here and queer for years and feel a great sense of responsibility for the legendary children that have and will come after us. They need something to listen to and be like “oh, yeah…that’s mine, that’s for me” This song is for them first and foremost. 

The music video for “Extra Express” is like a kaleidoscope. Where did the vision come from?

The Extra Express has always been like a psychedelic, queer, rock n’ roll cousin of The Magic School Bus and in this case I’m Miss Frizzle (LOL) and the listeners are my class of students. We wanted to evoke the vibes of Dorothy landing in OZ or Alice plopping down into Wonderland. We set out to create a portal into the land of THE KIKI, with all of its vibrant queer magic and electric, colorful vibes.  An invitation and a welcoming. 

What a FANTASTIC reference, especially for millennials. (I am SO pleased!) What do you hope fans glean from your music, in general?

I want our fans to be invigorated and vibrationally lifted by our music. We want to provide an antidote to all the heaviness that can come with living life in the 2020s… a warm sparkling hug; a fabulous coven, welcome to anyone who needs a good Kiki. Er’body is welcome here, mi vida… we are raising the vibes and getting asses shaking! Come thru!

Do you have anything else to share with your new bevy of fans?

Yes! I’d like to say “Hola Mi Kiki, Welcome… we see you, we’re here for you, we honor you, and we love you… f*** the haters and do you bb! Life is meant to be LIVED! Fasten your seatbelt cause it’s time for lift off… the new age is now! Vamos!”

Also follow us on IG and TikTok @tonyandthekiki and subscribe to our YouTube Channel for more funky glam rock brujería heading your way. xo

Video Credits: Wardrobe by Max Vernon, David Quinn, Anthony Alfaro Makeup by Max Vernon Hair by Anthony Alfaro Choreography by Anthony Alfaro
Song Credits: Track Produced by Max Vernon Track Mixed by Lloyd Kikoler Track Mastered by Ryan Smith of Sterling Sound

munnycat “so fresh”

munnycat “so fresh”

When two talented producers join forces, you’d best bet there’s some insane music coming your way. For Laurel Canyon-based duo Munnycat (K808 and Khaledzou), this couldn’t be more true. The noise-pop project created some absolute magic during their down time during lockdown, and we’re insanely impressed by the outcome. They recently shared their new music video for earworm “so fresh,” a beautifully shot visual that gives us a glimpse of a bit of Los Angeles while the pair strut around in their 70s best. Honestly? Couldn’t think of anything more fresh. On point, my friends! Explains the duo of the track:

We had a ton of big plans for doing all these ambitious and amazing things during the ‘down time’ we had last year, but we severely underestimated how hard it’d be to accomplish them during the chaos of a global pandemic. We’d have a to-do list a mile long and then we’d be like, ‘Wait a minute. Have either of us even showered in 5 days? When’s the last time we ate a healthy meal?’ We were playin’ ourselves. But addressing that irony and producing a really fun, upbeat song helped us crawl out of that headspace, for sure.

Cinematographer: Paul W. Sauline

the MUNNYCAT mixtape is due out August 25th.

be my junebug baby | best new videos of june 2021

be my junebug baby | best new videos of june 2021

Just as insane as this month has been for single releases, we’re getting absolutely bombarded by new music videos. So many incredible visual moments to take in, and we are thrilled to share our favorites with you! So settle in for some entertainment, or cue up that backyard projector for your next party to really grab your friends’ attention. Whatever the occasion, these videos will reignite that summertime spark that we kind of missed out on in the last year.

And it’s totally worth it.

april love is all the seven wonders | best music videos of april 2021

april love is all the seven wonders | best music videos of april 2021

April has been a whirlwind. For most of us, energy seems to have drained itself from our existence slowly and without consent. But that’s what spring does. It awakens us to more social experiences, allows us some more outdoor time and gives us more things to get exhausted by. As people have been receiving their vaccines, more opportunities have been opening up, and more people are realizing how much their energy plays a part in life.

So, whether you’ve been drained by the month’s festivities or you’re simply looking for more tracks to party to, we have gathered some whimsical, fun, and energetic videos to rev you back up and into a good space. Peep the magic below.

sharkk heartt, “work fires”

sharkk heartt, “work fires”

Sharkk Heartt, a moniker born from a period of starting completely anew in life, has released just 3 singles as such. But Lara Ruggles – the mastermind and solo artist behind the project – has seen transformation like no other throughout her music career. We are lucky enough to have the exclusive premiere of the new music video for her single “Work Fires” in advance of its release. And what a ride this particular video is!

Vivid, heart-stopping performance set to the backdrop of bold, gorgeous outdoor mural art made to look like natural landscapes. And all of this, from just the first two frames. Other ecosystems and landscapes are introduced to the fold, as a very literal interpretation of the lyrics can be seen played out by Ruggles and a male cohort in front of a mural, while she performs the song with grandeur to his unaware character.

Featuring talented dancers Kevin Hainline, Na-il Ali Emmert, Andrea Connolly, Emily Truman, Taylor Eason, Terry McCants, Betsy Ganz, Nanette Knight, and Micheila Karringten in differing habitats with the collective choreography stylings of Chezale Rodriguez, this music video enhances the very necessary need for community, especially in this time. Each movement perfectly timed to the danceable rhythm that has been created with Ruggles’ minimalist instrumentation approach and full, energetic vocals.

“Work Fires” was created in a moment where Ruggles realized she might sometimes like to be a work fire for someone. Her personal anecdote? A music manager promised to come to her show and she was excited at the idea of being managed by him professionally. Yet, he ended up changing plans last minute. Explains the artist, “He’d gotten ‘caught up in a work fire. I had this fleeting, petulant thought of ‘I want to be one of your work fires.’ And then that became this catchy phrase that I kept tossing around in my head and started to add onto while I was still on the road.”