BBNO$ is back and he’s not knocking, he’s kicking the door in. Released May 1, “boom” is the latest single from Canadian rapper-slash-Internet-chaos icon BBNO$ (pronounced baby no money), and it’s exactly the kind of high-energy, genre-defying madness we’ve come to expect. Clocking in at just under two minutes, the track explodes with self-aware swagger that somehow feels both effortless and entirely unhinged. Produced by longtime collaborator Y2K alongside BBNO$ himself, the song launches into a minimalist, bass-heavy beat layered with trap snaps, distorted synth stabs, and a forward momentum that makes it feel like you’re being chased through a cartoon car chase.
Lyrically, “boom” doesn’t slow down. The verses hit with rapid-fire confidence, weaving flexes, absurd metaphors, and tongue-in-cheek callbacks into a tightly packed sonic cannonball. As BBNO$ puts it, “On my mama, I ain’t gonna stop until I’m rich” it’s a flex and a punchline rolled into one. The hook? Instantly catchy. The ad-libs? Chaotic in the best way. The vibe? Like someone took a meme, threw it in a blender with a designer tracksuit, and hit go.
If you’re not already familiar with BBNO$, you’ve definitely heard him. With viral hits like “Lalala”, “Edamame”, and his chaotic collabs with Yung Gravy under the duo name Baby Gravy, he’s become something of a digital cult hero. Known for everything from fever dream–style music videos to cosplaying random characters in his social media content, BBNO$ has built a persona that’s part performance art, part pop culture sponge, and 100% entertaining. He doesn’t just make music. He creates moments.
But behind the jokes and flashy outfits is a surprisingly grounded artist. He’s been outspoken about issues like AI’s role in the creative industry, advocating for real human artistry in an increasingly automated world. He’s also spoken out as a proud trans ally, steadily earning a devoted and diverse fanbase that spans from hypebeasts to queer teens to producers who see the method in the mayhem.
“boom” is the first taste of a new album currently in development, and if the rest of the project leans into this same manic energy and finely tuned absurdity, we’re in for one hell of a ride. This track doesn’t just slap. It struts in, steals your drink, and leaves with your friends, all while making you laugh on its way out.
Stream “boom” now on Spotify, YouTube, or wherever you soundtrack your most chaotic main character moments.
