YemiAlade. You may know the Nigerian sensation as the first female African artist to reach 100 million plays on youtube with her hit song “Johnny” in 2014. If not, you may know her as a contributor to Béyonce’s album The Lion King: The Gift. If neither of these accomplishments ring a bell, then let her new song “Boyz” be your gateway into this remarkable MTV Africa Music Award winner. Of Yoruba and Igbo descent, Yemi produces vibrant Afropop music for the world to enjoy. “Boyz” is groovy and bouncy, and Yemi’s enthralling vocals and melodies are supplemented by an unwavering beat. The beat is passed around between voices– the bass, drums, and even Yemi’s vocals. No matter where the beat is, however, it’s constant and driving, transfixing the listener. Yemi also adds a unique touch by using drums to ornament the song here and there rather than simply having them keep the beat.
Created with collaborator Vtek, this upbeat pop gem is just a taste of Yemi’s impending album. A video for “Boyz” is on the horizon as well. In the meantime, you can check out her other four albums: King of Queens, Mama Africa (The Diary of an African Woman, Black Magic, and Woman of Steel. As an acclaimed trailblazer for African music, Yemi’s music is a treasure and unquestionably worth checking out.
TheHunna released their new single “If This Is Love” ft. phem on May 29th, and a video to go along with it. This seamless blend of the alt-rock band and the genre-fluid artist phem feels like the perfect unity of a couple in love. But “If This Is Love” recognizes that love is more complicated than that. It delves into the raw, painful moments that come after an intense, genuine love dies. Made within isolation, the music video features close up shots of what is presumably lead singer Ryan Potter and phem, which evokes a sense of intimacy. The pair are doused with red and green light, perhaps pointing to the kind of inner conflict that one faces after a meaningful relationship ends. The track itself echoes this idea, beginning slow and tender with sparse but comforting music and gentle vocals. It continues to increase in intensity, however, reaching an emotional climax when Ryan sings “and now I never want to see your face.” Here the music is harsh and unbridled, just like the pain and anger that emanates from this track.
From Watford, England, lead singer and guitarist Ryan is joined by lead guitarist Daniel Dorney, drummer Jack Metcalfe, and bassist Junate Angin to form TheHunna. Ryan was a fan of phem’s before they met, but it was only by a stroke of fortune that the band happened to meet her at a party thrown by Halsey! TheHunna are thrilled for the opportunity to work with phem, and it’s certainly obvious in “If This Is Love” that the collaboration is a success. If you’re like me and find yourself empathizing with the low spirits in this track, don’t fret! TheHunna will be releasing a track from their new album I’d Rather Die Than Let You In every month up until its debut on October 2nd. These tracks will trace the entire journey of heartbreak, beginning with anger and dejection but eventually shifting to acceptance and ultimately moving on.
You can pre-order the album here.
