Ah, SXSW—the annual pilgrimage where sleep is optional, lines are inevitable (unless you have a fancy badge like me), and discovering your new favorite band is just a wrong turn away. This year, I had the honor of being a Music Mentor, which basically meant I got to skip a bunch of lines and pretend I knew what I was talking about. Between catching insane live sets, running into nerdcore legends, and witnessing a band perform with actual puppets, it was a week of pure, beautiful madness. Here’s my completely unfiltered, sleep-deprived recap.
Nothing like an early morning flight from TPA to AUS to remind you that sleep is for
the weak.First stop: badge pickup. This year, I was a Music Mentor, which means I was an “Official Speaker.” This also means I had the SXSW equivalent of a Disney Fastpass and could waltz past lines like a VIP.After securing my golden ticket, I hit SXSW Songs at Arlyn Studios, an
international songwriting camp where artists, producers, and songwriters from all over the world
come together to create magic. It’s one of the best-kept secrets of SXSW—like a hidden level in a video game.First show of the week? Japanese heavy metal band Gokumon. They had
synchronized dance moves, headbanging, their own hype person, and even projected lyrics in both Japanese and English. Their soundcheck was so serious I half expected a NASA countdown. 10/10, would headbang again.People say “Rock is Dead” while a Japanese band absolutely destroys a venue in Austin, Texas, in front of a mostly Japanese audience. Yeah… rock’s fine, guys. Maybe you just need to leave the US.“Hey man, are you a Bucs fan?” “Nah cuz, the hat just goes with the shoes.”It doesn’t get any more Austin than Bob Schneider, who’s been playing at Saxon Pub
every Monday for 26 years. I caught him not at Saxon, but performing a few songs for a live
radio broadcast on Sun Radio.Randomly ran into MC Frontalot, a nerdcore hip-hop pioneer (per Wikipedia, the
most trusted source of SXSW bathroom line debates). We had a full conversation before I
realized who he was. Later, I tried to watch his documentary, Nerdcore Rising, on the flight
home… but, plot twist: it’s not on streaming.Thanks to MC Frontalot, I caught British duo Alt Blk Era at Parish. Easily one of the best sets of the week. Their stage was a fog machine’s dream, and their lyrics included gems
like: “She’s snorting cocaine every other weekend / She’s partly insane, she’s my drummer’s
girlfriend.” Poetry.Hardcore Montreal band Truck Violence performed like they had a personal vendetta against silence. I respect the energy.Saw the amazing Quelle Rox at the very fancy Driskill Hotel during a party hosted by
Notorious Noise and The Luna Collective—two badass, women-run companies with
impeccable taste. Nothing says “rock and roll” like a luxurious chandelier above a mosh pit. Baths played in direct sunlight at Flood Magazine’s Floodfest, making it the
Hottest Set at SXSW (literally). We all barely survived. This was my annual reminder to drink
water.Irish post-punk band Gurriers played next and proved why they were one of the
most hyped bands this year. With 35% of SXSW bands coming from overseas, it felt like Austin became the most cultured city in Texas.Tried to see Dead Gowns at Cheer Up Charlie’s. This is as close as I got.The Creem Mag/Third Man Records Showcase was a masterclass in chaos, but
Brooklyn’s TVOD (Television Overdose) took the crown. They played 13 shows in 6 days, which is either legendary or a cry for help.Met Sons of Sevilla at a party early in the week. They told me about their set at the
Space Agency party, so I made it a point to check them out. Glad I did—great music, great
guys. Also, this is your reminder to talk to strangers (at SXSW, not in dark alleys).Speaking of the Space Agency party, the wildest set of the week came from
Worn-Tin and the Freak Nature Puppets. Yes, puppets. The crowd lost their minds. I can’t
even explain it, and honestly, I don’t want to.Acid Baby Jesus packed Hotel Vegas to the point where it was one in, one out the
entire set. I was shoved into a wall but accepted my fate. Greek psych rock waits for no one.Jasmine.4.t ended their set with a System of a Down cover, which instantly made
them my new favorite band.Before heading to the airport, I had to catch Frankie and the Witch Fingers. They
were the most talked-about band at SXSW, and somehow I had scheduling conflicts every time
they played—except for this one last set at the BrooklynVegan party. Perfect way to close out
the madness.
SXSW TLDR:
Rock is alive and well
Hydration is essential
Nerdcore legends walk among us
Puppets belong in live music
My SXSW Fastpass badge was the real MVP
See you next year, Austin.
About the Author: Randy Ojeda is an entertainment attorney dedicated to protecting the rights of musicians and creatives. As the founder of Randy Ojeda Law, he provides legal counsel on contracts, intellectual property, and business matters, helping artists navigate the complexities of the music industry. A graduate of Loyola University Chicago School of Law and a member of The Florida Bar, Randy combines his legal expertise with real-world industry experience. He is also the CEO and Co-Founder of Cigar City Management, an artist management company, and the host of Cigar City Radio, a podcast featuring interviews with musicians and industry professionals. Follow Randy @realrandyojeda https://www.randyojedalaw.com/
