Damn near close to the crack of dawn on Monday, March 13th, we found ourselves on our way into downtown Austin. One member of our party was extremely jazzed about going to see John Cena speak at an official panel for SXSW. Unbeknownst to us, that hour of time would convert us into real fans of the Cena empire – something we cared little for previously. After all, big muscles and rough ‘n tumble WWE nights are not our main calling. But that panel opened our eyes to the type of conscientious, kind, and practical businessman he really, truly is. And we think we could all take a lesson or two out of his book. So here is the panel in its entirety, courtesy of SXSW.

Check out more from SXSW 2017 right here.

**Originally published to moshery.com. (You know, before the owners broke it.)

Meredith Schneider

Meredith Schneider

Editor in Chief at Imperfect Fifth
Meredith is often referred to as an entrepreneur, photographer, writer, and multi-media maven. She is currently the Editor in Chief at Imperfect Fifth, Co-Owner/Co-Producer at DoubleTake Productions, a ticket seller at a concert venue in KC, and a freelance writer/photographer. In her free time, she likes to make baked goods and complete DIY projects alongside her trusty – OK, not so trusty – cat Schmidt. She loves Batman so much she named her car Bruce Wayne. You can find her random musings on Twitter and Instagram.
Meredith Schneider