Full disclosure: my daughter, Meredith, is the creator and Editor in Chief for ImperfectFifth. I have wanted to go to Austin to cover SXSW as a writer since she first went five years ago. I heard stories of all the people she had met, the music she had heard, and the movies she had seen. I was all set to go in 2020, but we all know how that ended. I ‘attended’ virtually last year, but as great as it was to see all the content, we all know it isn’t the same.
This year, though, I finally got to attend SXSW!
Once we found out that Meredith and Erin Zimmerman (also my daughter) got their press and photo badges to cover the festival, I got a link to the schedule and immediately froze. There is so much content to choose from! Even though I knew I would only be there for a short, two-day window, narrowing down the possibilities seemed daunting. Enter Google Docs. Meredith created a spreadsheet that had a tab for each day, a different color for each of us, and a column to indicate if the event was in person or VOD. She has done this each year to organize coverage. I also knew that there were two kinds of events – official and unofficial. Since I didn’t have a badge, I wasn’t eligible to attend a portion of the official events. However, I was able to attend most of the unofficial events. The upshot? During the time that I was there, we decided to attend anything that A) didn’t require a badge; and B) sounded interesting. Pressure off! Fortunately, both of them found some things that I didn’t even see in the schedule, and I love trying all the new things!
We arrived on Sunday, March 13th and got in line for the Create & Cultivate Pop Up. This was an unofficial event, so didn’t require a badge. However, we did have to pre-register, and spots filled up in the blink of an eye! There were speakers, sponsorship installations, refreshments, and an amazing swag bag! It was a ‘make a trip back to the car to drop things off before we could continue with our day’ sized bag. I subscribe to the Create & Cultivate newsletter and this event was the newsletter come to life.
In our walks to and from the car, I saw a proliferation of movie posters for Tony Hawk: Until the Wheels Fall Off and the upcoming Nicholas Cage film, The Unbearable Weight of Massive Talent. Each film had already had its premiere, but I made notes (in my newly acquired notebook from my gift bag) to see both of them once they got distribution.
After walking through the Convention Center to pick up badges, we took a stroll down Rainey Street, where we had the most amazing fresh mini donuts. There were also several houses that had exhibits (we saw you CNN and “Summer In Argyle”), most open to non-badge wearers as well. The one that caught our eyes was the Peacock Playground. They had taken some of their new shows and created playground games out of them. You could shoot hoops in the “Bel Air” booth or seasaw with a “Joe vs. Carole” backdrop, among other things. Our personal favorite? You could make a music video in the “Girls 5 Eva” booth. Yes, we did and here it is! We also had drinks and snacks and would have gotten a handmade t-shirt if the t-shirt people hadn’t gone on break. It was all outside and was a great way to spend some time while we learned more about Peacock and its new content.
By now, it was time for a late lunch which we ate at the Moonshine Patio Bar and Grill. I had my first ever chicken and waffles – did not disappoint! We also used this time to map out our route for the rest of the afternoon.
The first place we headed after lunch was to the WarnerMedia House. While a lot of the activity for SXSW takes place near the convention center, there are things spread throughout downtown. The several block walk to the WarnerMedia House took us past the Porsche Unseen building. As a major sponsor, Porsche had several presentations and displays scheduled for badge holders; however, they did have an amazing car parked outside that any of us could drool over!
The WarnerMedia House had THE exhibit we had come to see. TheBatman had been released on March 4, but we hadn’t gotten a chance to see it before going to Austin. This exhibit included costumes from all the main characters, as well as props from the movie. Other DC content, like Peacemaker helmets and other franchise NFTs, games, and artwork were represented as well. The highlight, though, was down the block and around the corner – the Bat Mobile from The Batman. Only a few people at a time were allowed in the garage, but we were able to walk around the car and look inside. I’m not a huge car fan, but it was a cool experience!
After the WarnerMedia House, we poked our heads into the Virtual Equality Lounge before we headed back up toward the convention center. We had RSVP’d to the Future Today Institute (FTI) 2040 House which was an installation that reflected 2040, based on future trends. When we entered, we walked through a facial reading station that texted a report to us that captured our heart rate, body temperature, mood, and social score. My heart rate and temperature were right on what was listed on my FitBit. My mood was ‘sleepy’ – not surprised! It also gave me the recommendation to eat some protein to uplift my mood. From there, we had some snacks and drinks, served the 2022 way. We did take away some 3D-printed drink mixes to use at home. I also discovered that chocolate is considered contraband in the year 2040! Even with all of the fun, we received an FTI 2022 Tech and Science Trends Report via email that covered key trends impacting 15+ topics. A very educational, informative, and fun space.
After a good night’s sleep, we started the day getting our hair styled at the Jonathan Van Ness salon. The JVN Come As You Are Tour had taken over a current salon in downtown Austin and was the site of the product launch of his haircare products, JVN Hair. We knew he was speaking later, but the event was sold out. Erin gave us a heads up about the pop-up and we got ourselves scheduled. Very relaxing and such a fun way to spend a half-hour.
One of the host hotels for SXSW is the JW Marriott. We had parked our car there, so explored the different panels and lounges that were available. We were able to sit in on a panel entitled “What the ‘She-cession’ Will Teach Us About Hiring”, which was a fascinating look at what hiring might look like as we head out of the pandemic. I know that it clarified some ideas I have for my own career going forward.
The second place that we discovered was the Future of Work Summit Lounge Presented by Indeed. It was located in a space close to the panel, so we stepped in to check it out and I am so glad we did! Indeed had career coaches on hand to chat with, they had a coffee/cocoa bar for a much-needed caffeine boost, and space to sit and charge your devices. They also had photographers taking headshots and tarot card readers. I thought that was an especially intuitive touch because the job search combines all the facets of your personality and life. Indeed also had a salary board where people could write where they lived, what their job is, and what they get paid, then post it. Salary transparency is vital to help people, especially women, get paid their worth.
Our next stop was closer to the convention center, but our first music stop – the SoundCloud Next Wav showcase. Although we were fifth in line when we got there, the line soon stretched around the block, and for good reason – the musical showcase presented by SoundCloud was great and the 30-minute presentation Vocals on the Go by Dub Academy was amazing. Dub Academy is a program based in Austin that helps musicians fine-tune their craft. It was super interesting to watch them create in real-time. It is clear that Soundcloud hosts showcases that people look forward to each year.
After leaving the showcase — and even though I had some amazing Mexican food and a couple of drinks there — I was in the mood for food from a food truck. Austin did not disappoint! We ate the most amazing corndogs but also had our choice of a myriad of other offerings. Our goal was to walk and eat so we could check out more things and that is exactly what we did.
After a break to grab some dinner, change clothes, and unload the car, we came back downtown, parked and walked 6th Street and some of the same areas we had walked during the day. There is a completely different vibe at night – everyone is ready to relax and really listen to some music. Walking in any direction, you could hear different genres of music emanating from venues in every direction. I was completely content to stand outside listening and people watching. We had a reservation to attend a showcase at Elysium later, so we relaxed with a few drinks at Iron Cactus before.
The showcase ran from 10:00 pm – 2:00 am at the Elysium. We found a place to sit and got to see Body Meat perform. The artist we came to see was Haru Nemuri. She is a singer/songwriter from Yokohama, Japan who has quite a fan base in the United States. The club quickly filled up when her set started at midnight. Nemuri’s fans knew all the songs, even though most were sung in Japanese. She never stopped dancing and the audience matched her energy. Such a great way to end the evening!
I went home on Tuesday morning, so didn’t get to see anything else live. I will say, though, that I have now seen Tony Hawk: Until the Wheels Fall Off, since it is on streaming platforms, and thought it was a very complete documentary. The camera work was breathtaking and well worth your time to watch. Now to catch The Unbearable Weight of Massive Talent!
“Just because a lot of art comes from pain does not mean the artist has to suffer.” – Naithan Jones
During the 2021 SXSW Conference, I watched a virtual panel and the topic addressed how touring would change for artists once the world opened up. It was a fascinating discussion about how art was made during the lockdown and how artists were creating more balance in their life with their work. This year, I was able to attend a panel that is taking the concept one step further – “How Do Artists Make Money Now?”.
Moderated by Tiffany Gaines, Found and CEO of SS Global Entertainment, the discussion focused on mindset; mental and physical health and perspective; the power in community; and the advancement of technology. Panelists Naithan Jones (Founder of web3 platform Royal), Andra Liemandt (Founder and CEO of The Kindness Campaign), and Matt Ott (Vice Chairman and Co-Founder/Executive Director of Black Fret) came together to address some different forms of creating income that may not have existed, even a couple of years ago.
All of the panelists emphasized the importance of community. When asked about an artist just starting out without a lot of resources, Jones pointed out that, although “streaming is like a map of the industry and specifically to artists….it doesn’t give you the topography, which is who are those 200-300 fans who are willing to support your bills for a year?” The industry doesn’t have a good way to track this. “If I have a super fan in Des Moines, IA and I’m not touring for the next two to three years, I can’t activate that intent.” Jones shared that if these fans are token holders, you can do all kinds of things with them now from music releases just for them, to free merch, to arranging a FaceTime together because you have a token, etc. These are things that enhance relationship management as well as generate an income that allows the artist to live a life, rest, work, and create in cycles outside of the normal 9-5 most people work in. “Creatives don’t really work that way. Where they can express their gift in a healthy way, where they have the economic base to do that, that’s a critical goal.”
Liemandt expanded on that thought: “Nate, I love what you were sharing about giving rest to musicians, to be who they are and work in their passion and their purpose. What we want to be able to do is put musicians to work right now, pick up gigs when they’re in the mood, not have to do something, but when the mood strikes, pick up a gig that is in line with their craft.” The Kind Music platform supports independent artists with songwriting workshops and recordings – all created through community.
“Community is more important than ever to help ourselves and help each other.” – Matt Ott
Black Fret operates in various cities using the patronage model that symphonies have used – people pay for subscriptions to hear local music. Ott said, “When we started Black Fret, we wanted to get some members, throw some parties, and give money away.” But he discovered in the process that people are always looking for ways to help and give back. As an artist, he suggested hanging out after shows, playing early gigs (“old people like to go to early gigs”), networking, playing corporate gigs. Ott thinks that Kind Music is “an incredible opportunity for musicians to lay down a track on a song written by people in a collaborative effort that gets that musician paid”. In the same vein, he loves the Royal business model “to find a revenue stream that helps them find the 1000 true fans”.
Each of the panelists emphasized the mental health and mindset aspect of creating art and being paid for it. Leimandt summed it up best when she said, “When I started seeing dollars roll in, it related to my self-worth. Purpose, value and what you’re doing daily to support them equals joy.”
As a publication that focuses on mental health issues and the arts, we found this panel to be comforting. More people are seeing the value in a holistic approach to wellness, and artists are slowly (but surely) being praised for the wellness opportunities their art provides to the masses as well.
A Mix for the End of the World pt. 1, the newest LP by the Provo, UT-based band The National Parks, is set for release on October 8. The eight-song collection “…was inspired by love and life, and chronicles the fear, joy, uncertainty, and peace that life might look like at the end of the world.”
A Mix for the End of the World pt. 1 is an album that you will want to hear again and again. I would recommend listening to it from beginning to end, at least the first time out. The first piece, “At the End”, serves as a short (52 seconds) introduction to the music coming next. They have incorporated the same device with “Continuum” – a 41-second interlude leading to the end of the album. Both allow your ears to adjust to the next music.
My two favorite songs on the release, “Headlights” and “Dizzy”, showcase the very lyrics, tunes, and harmonies that have made The National Parks a band that has developed a strong national following.
The National Parks will finish 2021 with a 15 city tour in support of Mat Kearney.
Harborcoat’s newest LP, “Joy Is Elusive”, debuts on October 1. The sextet, based in Lansing, Michigan, has created a set of songs that are lyrically thoughtful and musically varied. The band’s influences include R.E.M. (the name Harborcoat is from an R.E.M. song), The Smiths, and Billy Bragg and you can hear the impact of those artists on “Joy Is Elusive”.
Band founder and primary songwriter Matthew Carlson explains:
A record titled ‘Joy Is Elusive’ is almost certainly going to be about depression, anxiety and a lifelong struggle with mental illness. That much is true, but there’s more. I think for so many of us, we deny ourselves true joy, or are too afraid to go out and find it. I know that is certainly true in my own experience. The people and the stories in this record are living lives of survival, not a full life. They’re eking out these threadbare existences of shabby surroundings, little hope and the occasional diversion from their struggles. Those diversions most often come by way of self medication or desperate choices with dire consequences. The lyrical content of the album is buoyed by joyous and dense musical foundations. These songs embrace the ethos of what Tom Waits once called, “Beautiful melodies telling me terrible things.” These songs are like short stories with chords. The band name is pulled from an early R.E.M. gem, and the music brims with nods to our heroes. The songs recall the crunchy power pop and harmonies of Teenage Fanclub; the introspection and melodic storytelling of Billy Bragg; and sprinkled in are moments of 80’s esque Brit-Pop or working-class anthems. These influences, however, do not define the record, but they are merely a strand of DNA in Harborcoat’s collective musical helix.
Just before we began recording the record, my Dad died very suddenly. It seemed very likely, I was not going to be in a spot logistically or emotionally to go through with the sessions. My family, and friends all stepped up and convinced me what a tremendous relief it might be to spend a week recording with friends at the family cabin. It was the best possible diversion. I maintain that you can hear our collective grief between the notes of the record, but maybe I just can’t remove myself from it. The loss of my Dad, the uncertainty of the pandemic and the collective anxieties that come will all of that certainly informed the process and the finished product. It feels now like a tribute to ho him that we were able to create something beautiful from all of that darkness.
Two particular track favorites of mine are ‘Help Me Out Somehow’ and ‘Hear Me, I’m Courageous’. Both have spirited, Indie rock melodies with poignant lyrics. Following the release of “Joy Is Elusive”, Harborcoat heads out on an eight city tour to finish up 2021.
The latest release from the Los Angeles-based trio MUNA is “Silk Chiffon”, an exuberant pop melody with appealing lyrics that will inhabit your spirit long after the song is over. Or, as producer and guitarist Naomi McPherson has described it, “a song for kids to have their first gay kiss to.”
Life’s so fun, Life’s so fun Don’t need to worry about no one She said I got her if I want, She’s so soft like silk chiffon.
MUNA has recently signed to Phoebe Bridgers’ label, Saddest Factory Records. Bridgers is featured on the song and in the video of “Silk Chiffon” and the sound that they create together is fantastic.
MUNA is headed out on a North American tour this month, opening for Bridgers; then will be on Kacey Musgraves 2022 tour.
“Silk Chiffon” – the single and the video – is out now.
Broken Stars is the latest EP from Jake Benjamin. With Broken Stars, he has created a set of five songs that move effortlessly from one to the next. Benjamin very intentionally has taken us on a journey through not only his mind, but the mind of Vincent Van Gogh. The project “…was inspired by reading the Letters of Vincent van Gogh, a collection of correspondences from Van Gogh to his brother, Theo.”
The first single off the EP is “Hemingway” and it sets the table for all that follows. Benjamin has utilized jazz influences in each song, some more heavily than others – “Hemingway” is one of those. It also has some lyrics that really spoke to me: “You should enjoy, what you don’t understand/I have lost all sense of control/I am on the surface of a life I’ve never known.”
My personal favorite of the five songs is “Heartfelt”. Musically, there are nods to Steely Dan in the arrangements – lush and full of horns. Jake Benjamin’s voice is a perfect accompaniment to his music.
Broken Stars is part of a larger project that is in the pipeline – an LP of the same name. After the release of this EP, we are very excited to see what will be on the LP of Broken Stars. Expands Benjamin:
This EP is a small serving of what the LP version of Broken Stars will be in March 2022. These songs were definitely the earlier writings on the record, they were the gateway into me finding the overall theme of mentality and space. They venture through different atmospheres of mind, artists, and cities. I really consider this collection to be a step further out of my comfort zone lyrically and harmonically.
The recording process of creating these tracks was probably the most ambiguous one I could ever have imagined. I recruited many musicians of many different instruments to play; I got to work with a string quartet, a horn trio, and include artists who brought beauty to these songs. Some of the arranging developed at the studio before Pascal would hit record while other arrangements I had fleshed weeks before the sessions took place. The pandemic really made this into a collecting pieces of the tracks over the course of a year.
Lowertown, the duo comprised of Olivia Osby and Avsha Weinberg, are excited to release their new single “Seaface”. This is the first song from their upcoming EP The Gaping Mouth. Osby and Weinberg spent time in London recording the EP “that they call their most honest, interesting, and mature work to date”. “Seaface” is a tune that combines dreamy lyrics with music that builds from a single guitar to a full mix.
Pick what you want to be, It can be anything. If you close your eyes, It’s fun to imagine Another body, another life.
Despite the constraints of the pandemic, 2020 proved to be a productive time for the pair of 19-year-olds – they graduated high school (where they met in math class), signed to label Dirty Hit and released their EP Honeycomb, Bedbug. 2021 looks like it could be as big a year for Lowertown.
Like many sidelined performers during the lockdown, Irish artist Luz flexed her creative muscles, releasing three singles in 2020 (‘we’ll be fine’; ‘I’m lonely’; and ‘the author’) and one in April of 2021 (‘counting houses’). Her most recent single ‘permanent +1’ drops on August 5 via Platoon. Luz has this to say about the new single:
’permanent +1’ is about the person in your life who is always there. Yes, they are the person you take with you to your cousin’s wedding, to a birthday party and to your family’s Sunday dinner. But they are also the person you take grocery shopping, who comes with you to a doctor’s visit and who helps you do your laundry.
Luz has employed spare instrumentals on ‘permanent +1’, relying primarily on her voice which was the perfect choice. Luz also has a skill for storytelling that belies her age of 20 years. Her lyrics in ‘permanent +1’ put you in the middle of conversations that you know you have had with that person in your life:
When you’re trying to sleep and I’ve lots on my mind, …My over explanation is irritating and you say it’s fine, it’s always fine,
…And you want my advice on something that we’ve been through about a hundred times, You’re overanalyzing it, it’s always fine, it’s always fine with me.
Luz is celebrating the relationships in our lives that sustain us. I love this song and the message Luz has communicated. It will definitely find a spot on my newest playlist.
2021 has proved to be a productive year so far for Flight Club. Following the March release of their single “Come Back”,they are ready to launch their debut album Until the Sun Drowns on July 30th, from Open Your Ears Records. The perfect introduction to this album is the single “I’ve Been Kicked Out of Better Homes Than This”.
The quartet from Richmond, VA has created a song that is tailor-made for summer – pure rock and roll energy from beginning to end. “I’ve Been Kicked Out of Better Homes Than This” gives a slight nod to the spirit of bands from 1999, like Lit and Blink-182. Intensely played instruments and forceful vocals combine to make a tune that will definitely find a place on your summer playlist. The accompanying video for “I’ve Been Kicked Out of Better Home Than This” has the same sense of humor. It happens to be built around ice cream as well, so anything that stars ice cream is practically perfect.
If you would like to catch Flight Club live, they are scheduled to play the Blue Ridge Rockfest, September 9th – 12th in Danville, VA.
