In his latest music video, Brooklyn-based artist Yoke Lore sings in the midst of the rise and fall of an LGBTQ+ love story. But before that, the video shows how the romance blossomed, with beautiful shots of cuddles, kisses, and lunch dates. Everything seems perfect for them, until it isn’t. Flash forward to the fighting and silent treatments as we watch everything go down in flames. Literally.
At the end of the video, we see them place pieces of their relationship into a box before setting it all on fire. Director Noah Galvin (Yoke Lore’s brother and an LGBTQ+ actor) explains the meaning behind that intense ending:
Too often at the end of a relationship, be it romantic or otherwise, there is no real moment of farewell. Perhaps this is due to fear. I’d like to think goodbyes would be less scary if we ritualized them in some way. “Ride” is about giving a relationship a proper burial… punctuating an ending that often goes unpunctuated.
The video shows the importance of closure in order to move on from a relationship, or to move on from anything. The It’s heartbreaking, but it’s real. Yoke Lore says it best, delving deep into the intended message behind his song and its visuals:
Our fire is this fire. It is a fire to make something new where something had grown old. It’s a controlled burn of a portion of each self. You don’t want to scorch the earth, but dead things feed the future.
Listen to Yoke Lore’s EP, and be sure to catch him on his upcoming tour.
Tugging on the heart strings of fans throughout the world is Brooklyn-based artist Yoke Lore who recently released a music video for his rising single, “Fake You.” Vocally speaking, Lore has a hypnotizing range that matches the mood and atmosphere that the instrumental undertones lay out perfectly. One of the greatest aspects of this compilation, however, is how the music ticks in artistic time with each lyrical line of genius. In every aspect, the video, created by Lore and his friend Kenny in Austin, is a work of art that has layers of metaphorical meaning and depth. Unlike so many of the straight forward videos that have recently flooded the internet, there is an incredible amount of artist merit to this wonderfully choreographed video. Constantly fading between two separate realities, “Fake You,” is mind blowing song with a trippy video to match.
Since the release of the video, Lore has garnered thousands of streams – a number that will continue to grow as their music credibility with fans and critics continues to grow as more time passes. In the future, fans hope to see more of this budding musician. As the new musical venture of Adrian Galvin, previously of Yellerkin and Walk the Moon, the expectations are mounting, but no doubt that we will continue to receive quality work from Yoke Lore.
Last month, Yoke Lore and Overcoats impressed a pretty substantial crowd at recordBar during a moody, beautiful, warm evening in Kansas City. A full gallery can be found at PlaylistPlay.com, but we’ve got some more snapshots to share!