transviolet, “bad intentions”
L.A.-based group Transviolet is high off the critical acclaim of their debut EP Kaleidoscopes and national tour with their latest video for “Bad Intentions.” At first glance, the electro-pop track seems to be accompanied by the visuals of a carefree party. But as we follow frontwoman Sarah McTaggart around, we see the darker side of your typical house party music video. It’s magnetic and colorful, yet there’s a deeper meaning behind the imagery. In light of a major cultural shift, the video highlights the power of women and what they can achieve when they stand together. In this case, it’s the women versus those ever-present jerks at a party. But the message is universal – stand up for what you truly believe in and watch what happens. Despite their major success, Transviolet remains fearless in their music and their mindset, and we need that now more than ever.