One of the most anticipated panel discussions available on my schedule for South by Southwest in 2021 was “We Want Live Shows Again! Concerts in a Post-COVID World.” Hosted by Adam Shore (the US General Manager/Programmer of Driift, a global live-streaming company), the conversation took place between Michelle Cable (Booking Agent & Manager/Panache Booking, Panache Management) and Tom Windish (Sr. Exec/Paradigm Talent Agency) as they addressed the future of live concerts.
Adam Shore jumped right in by asking Michelle Cable what aspects she saw being different that pre-COVID, once artists begin touring again. She is sure that a lot is going to change, “The protocols are going to be a lot more specific, not going to be as relaxed. From guest lists to ordering drinks to loading in to a venue; how we structure deals and confirm shows and how last minutes changes happen because of the precariousness of the COVID situation. I think we can expect a full overhaul of the live touring industry. We don’t know what that’s going to be yet.” In addition, Cable works with Australian artists that have started playing again. They are having to check-in when they travel from state to state. If they go to the grocery store or get a coffee, they are scanning a QR code that keeps track of COVID hotspots. Additionally, venues are paying for a COVID marshal “who acts as extra security to make sure people use their masks and follow protocols.” She sees the artists and crews are going to have to provide COVID safety plans.
Things in the United States are going to be a different situation: Tom Windish thinks the artists and crews will take on COVID protocols themselves – he doesn’t see a national protocol or even a state protocol. “There may be just some regulations or guidelines for venues in certain cities or states.” Windish also said, “It is too early to see how it will pan out. I think a big thing is we don’t know yet is how will the money, the additional costs that are incurred for any sort of COVID protocol, whether government-mandated or not, will affect the artist. Unfortunately, I’m afraid it will affect the artist negatively. It will be different for every venue – it’s really too early for any venue to really know what the finances will look like. We’ve got a ways to go to figure it out.”
Shore’s next question for Cable addressed the artists’ personal lives, “How have you seen your bands take advantage of this time away from the road?” Her response indicated that it has been a fruitful time for the artists:
It’s been a different experience for most of the artists I work with. Fortunately, a majority of the artists I work with have taken this time to get really creative. Those that have been on the road for a decade have taken this time to heal and get healthy and be a little more human again. This has been a time for people to accomplish goals that are outside of touring. Some have collaborated, done more writing, producing other artists. A few artists that I have managed have started their own labels. It’s been a healing time, a time to restructure. A lot of started families during this time. People have gotten really creative with, like, their merch, like direct to consumer and fan engagement.
Shore’s next question was directed to Windish: “How do you see the agent, and the service the agent provides, being different going forward?” Windish explained:
There has been this hamster wheel for years – band makes a great song, gets interest, meets with tons of labels, signs a record deal, puts out the record, tours for like a year, and then does that again for as long as possible. How are we going to make the most on the shows, sell the most records? This time has given artists a chance to sort of step back and evaluate all the different sections of their business, all the way they communicate with their fans, gather new fans and try to make them better. There’s a lot of tools out there that most artists and their teams barely use or don’t use them very well. An example is selling merch on your website. There’s a lot more that can be done, and I’m not just talking about more products. How can you communicate with your audience the best? Also all the socials and everything.
To your question, I think a lot about services that agencies provide, or traditionally provided, versus what artists really need. Social media, for instance, is a big one. Most artists don’t have experts that are helping them with their social media strategies. Another is all this e-commerce stuff. People that help, like, look at your e-commerce or e-strategy across everything are really, really interesting. I’m talking to people that kind of go out to any creator out on the internet, podcaster, or people who have huge audiences and look under the hood of your business and see how you’re doing everything, and barely anyone’s doing it very well. Why would they? They’re experts at the thing they do. Who do you hire? There a few people that are awesome, but that’s who the biggest artists in the world are using. I don’t know that agencies will do it, but I think those are valuable additions that I think they should consider doing.
Shore’s last question addressed what happens next: “Since there seem to be so many new services, as an agent and a manager, where do you see the responsibilities lie and how do managers and agents ramp up?” Cable said:
I think what’s happening right now with live streaming where artists are doing live streaming with merch add ons, some managers are taking on this role, some agencies are taking on this role. Or creating their own platforms so there isn’t a third party that you have to pay. Some agencies have been creating streaming platforms on their own and then working directly with the artists and managers. I think that’s going to continue because artists have found that it’s a way to make money, engage with their fans more and do it well. I think the structures of hiring a social media within a booking agency or a management team, or someone who is really savvy at that has suddenly become much more real because that street marketing that we’ve been so used to, the print media is a thing of the past. Social media the sizing, the stories, the algorithms of your posting, those are all things we need to teach ourselves. The bottom line is everyone was impacted with this, especially the live entertainment industry. We were the first to shut down and we will probably be the last to open based on what we’re seeing, so we need to think about how we can all work together and of course take care of the artist and keeping them safe and happy. That’s something we need to keep brainstorming as we’re in this weird holding pattern.
Windish expanded:
I think it would great if what came out of this was artists could figure out how to make the same amount of money as they did before and have more time to focus on other things. Between song writing, and families, and doing other things, mental health is something, there has been more attention paid to it in the last few years, but not nearly enough and artists need to step back and get off the hamster wheel a lot. And I hope that this has actually been a good thing for them in that regard in a lot of ways. I know financially, it’s devastating, but I’ve talked to a lot of my clients and they do appreciate not being on the road all the time and seeing their family more often. It’s really important. If they can figure out how to do that more in the future, that would be great.
I found this conversation interesting on a lot of levels. I am very grateful that artists have been able to take this time to re-tool and rejuvenate. When you understand the hamster wheel, as Tom Windish described the musical routine, it is not sustainable for a balanced life or for an artist’s mental health. Fortunately, they have been able to prioritize themselves, which I am sure, leads to greater creativity, more output, and more money in the end.
I am encouraged that the people who are in the artist’s orbit are finding their own creative paths to support the artists without further grind. More engagement with fans is also a positive takeaway from this forum. I am anxious to see live shows again, as I am sure everyone is. However, as someone who has watched a lot of live streams this year, subscribed to more podcasts, and listened to a lot of music, I am grateful that care is being taken with the health and safety of both the artists and the audiences.
As moderator Olivia Shalhoup, Founder and Director at Amethyst Collab, set us up for a chat about the Future of Women in Music, she dived right into the nitty gritty with her first question:
“Why do you think women have been so historically underrepresented in music business?”
You would think that in 2021, at a conference in a progressive city that labels itself as diverse and inclusive, is so largely attended by women, and so incredibly funded by the music industry, this question would be beneath us. You would look at the money women make for the industry – hand over foot, year after year – as both superstar talent and innovative project hires and assume that their role in the industry is far too substantial to warrant underrepresentation. Unfortunately, my friend, you would be incorrect.
“There’s this [idea] of [men] being decision-makers. Strong, dominant, powerful. Those are considered to be valuable traits to work in a competitive field,” explained Margaux Grober, Director of A&R at Arista Records. “That’s great, but I think men have a tendency to hire men because of those reasons even though women have shown that they can also be dominant, powerful, authoritative along with also being really intuitive and mindful and empathetic.”
Last fall, 45% of female business leaders admitted that it’s hard to get a word in edgewise in virtual meetings, specifically with their male counterparts. Even women who have broken through the metaphorical glass ceiling into integral roles within the industry often feel like they don’t have the advantage they should. Panelist Sammye-Ruth Scott, Director of A&R at Atlantic Records, elaborated, “It’s almost an uphill battle, even when we’re in the room. You almost get shut out of the conversation because [men] think your statement is invalid. We have to fight that much harder, work that much harder, and get in people’s face a little bit more in an assertive way to prove ourselves.”
Although the #MeToo movement technically originated with a statement in 2006, you would think that conversations around workplace equity would have gotten us farther since it ramped up in 2017. An industry so heavily focused on in the media with so much influence on generations of people could easily lead the way in inclusion. But it’s not. In fact, it continues to perpetuate gender bias in a way that almost encourages it.
This SXSW chat was a clear reminder that change starts from the top. People in positions of power need to be advocating for diversity in the industry, and throughout every career field. Bringing more women into positions of power will allow those key voices to place more women and people of color into careers across the industry. “I feel it will change as time goes on and we make a really concerted effort to bring more women in,” explained Grober. “But I don’t think it should just be on us to do that.” Women will champion the fight, but they need support from people who do not identify as women too.
If you have a creative project coming up, consider working with an array of diverse voices. Music projects often require videographers, editors, photographers, marketing-minded helpers, and other methods of support. Women exist in all of these spaces, and elevating their work is important. As we’ve already seen, a gainful future for women in music will, in turn, provide more opportunity for marginalized voices and people with less resources to find their artistic platform.
There was an interesting conversation tucked between movie premiers and music showcases at this year’s South by Southwest. Carole King is a Grammy Award®-winning singer, songwriter, author and environmentalist. She was joined by Jon Platt, Sony Music Publishing Chairman & CEO. Entitled Carole King & John Platt: Notes on Inclusive Leadership, the two titans of the music industry discussed their career paths and their viewpoints on inclusion in leadership.
There were several takeaways during this conversation between friends. It was interesting to hear that King, who began her career by writing songs with her then-husband Gerry Goffin, “…didn’t feel obstacles as a woman, but instead in my personal life.” Even though she entered the music business in 1960, she didn’t see barriers. Her tact was to keep her feet on the ground and do the task at hand. “If I have inspired people, I am glad and I’m glad I wasn’t conscious of it. When you are conscious, you are creating barriers to overcome.”
Jon Platt grew up in Denver during a time that there was no Black FM station. His brother listened to rock, so he grew to like it. He liked all types of music – a song is a song. When asked about the past obstacles in his career, Platt didn’t view himself as a victim. Obstacles were treated as a reason to work harder and smarter. He developed a thick skin. Additionally, he said he wouldn’t trade his journey for any other – good, bad and the ugly.
King then iterated, that when you have a goal, do the homework, be confident in it and go for it. “Like my dad, I acknowledge everybody. I didn’t get where I am without other people. Jon respects writers.” Respect the roles in bringing music to the people.
King also said that she works with a spirit of can-do – “The journey itself is amazing!”
Platt related that he tells young people when things are hard, you probably need to lean into that. At some point, it’s going to work out for you. That’s where the magic is. At 30 years old, I got the job at EMI, the lowest person at the company. I almost stopped, I was going to leave LA, go back to Denver and DJ before I got that job. The magic of leadership is do you have the ability to put others before you? When you are including people, you don’t think about what it’s doing for you – you think about what it’s doing for them. If you want to lead a team, you have to be inclusive and trust people. “My responsibility is to do a great job. When I do a great job, then I create opportunities for a lot of people.”
During SXSW 2021, I had the privilege of being able to see musicians that I would not otherwise get a chance to see. One such showcase was the CLOSE UP: A Sounds Australia Showcase. Each of the three nights had six different artists, each performing two songs. As Sounds Australia said in their release, “These performances have never been seen before and all were recorded in the artists’ ‘backyard’ (however they chose to interpret that theme).” Dom Alessio and Glenny G, both of Sounds Australia, hosted from Glenny’s actual backyard.
On this third night of music, Dom kicked off the festivities by paying respects to the elders, past, present and future, and any Indigenous people. No Money Enterprise, a hip hop quartet from Logan City, Queensland, played their energetic music in what looked like a park. In a nod to their Polynesian heritage, native dances were incorporated into the set alongside the hip hop rhythms.
Hauskey, from Western Australia, was next on deck playing from a studio. Playing the first song on the piano and the second on guitar, Hauskey displayed a pop flavor and versatility that reminded me of Ed Sheeran. He was followed by Indigo Sparke, an artist from Sydney. She played a stripped down acoustic set. Indigo Sparke has a voice quality that is both sweet and haunting.
No Money Enterprise
No Money Enterprise
Indigo Sparke
The Merindas
The Merindas
Didirri
Didirri
Jaguar Jonze
The Merindas played their set outdoors at night and I wanted to be invited to that party! The Melbourne based duo performed dance tunes that mix pop and R&B beats. Like No Money Enterprise earlier in the evening, The Merindas infuse their music with their native Indigenous language and culture.
The next artist was Didirri, who hales from the town of Warrnambool in Australia. He also played an acoustic set, using a piano for the first melancholy love song and a guitar for the second song. Didirri’s voice is raw with emotion that perfectly matches his lyrics.
The biggest surprise of the night was the appearance of Jaguar Jonze. They played a live set in front of an audience – people in the comments of the broadcast were as pleasantly surprised as I was. In all honesty, I have no idea how big the crowd was, but the people there were very responsive to Jaguar Jonze’ brand of rock music. They had an energy and stage presence that we haven’t seen since March, 2020.
I look forward to the new music that artists in this Sounds Australia showcase will be making in the coming months!
Thursday, March 18th brought with it some new sounds from far-off places. I was overjoyed to sit in on night 2 of “Close Up: A Sounds Australia Showcase.” Hosted by Dom Alessio of Sounds Australia, this relaxing evening featured music by Kee’ahn, Beans, Death by Denim, The Chats, and Kota Banks & Ninajirachi.
We think the photos do this showcase quite a bit of justice. The feeling of connecting with the earth and these natural landscapes while engaging with incredible international artists is absolutely captivating. Check out the snaps below, and add these bands to your next playlist!
As we all emerge out of quarantine and into what will be a more normal existence, a panel discussion at South by Southwest moderated by Andy Gensler of Pollstar broached the topic of what is next in the world of live music in independent venues. Joined by Grace Blake from Iridium, Amy Madrigali, a Troubadour agency associate, and Dayna Frank, CEO of Minneapolis venue First Avenue, the conversation offered frank ideas of what has happened and what is coming down the road.
All three venues were coming off fantastic showings for 2019 and were looking forward to great things in 2020. In fact, First Avenue was due to celebrate its 50th anniversary in April of 2020. And then, as Andy Gensler put it, “The gut punch was South by Southwest canceling.” Although talks of forming an industry association between Rev. Moose (eventual NIVA co-founder and Executive Director) and Hal Real had begun a little earlier than when the pandemic hit, the SXSW cancellation gave an urgency to the situation that led to the formation of NIVA (National Independent Venue Association). From an initial steering committee of about 30 people, NIVA has grown into an organization that has kept independent venues front of mind during lobbying efforts (#SaveOurStages Act) and fundraising, all with the goal of financially shoring up the independent venues and all of the people who are dependent upon them. Blake and Madrigali both serve on the NIVA board and Frank is the current president.
When asked about their takeaways from this year, all were quick to answer. Blake said, “We were really able to provide some comfort into how to navigate the system. We were able to say to Congress, you really need to step up and help these venues who have never asked for anything. For me, it was a lifesaver.”
Madrigali related, “To echo what Grace said, we came together. Sending 2 million letters to Congress. Showing the power of what we can do in our cities and our country. We can communicate with our government. My first lobbying call was with Representative Adam Schiff – myself and my GM. In his world, LD is Legislative Director and in my world, it’s a Lighting Director. We had great support from our representative and we are really lucky.”
Although President Biden signed the American Rescue Plan into law on March 11, 2021, Frank reminds us there is much to be done, “We are waiting for the SBA to finalize rules and open up applications for grants. We are nagging them every day. We’re hopeful that an SBA administrator gets confirmed soon so someone from the administration can guide the process along. We definitely need the SBA to provide the safeguards.”
Gensler then asked about the future: “We’re seeing some southern routing opening up in New Zealand. Are things creeping back to your venue at all?
According to Blake. “New York has some of the strictest restrictions. We have to walk before we can run. I do look forward to the vaccination process to continue to happen so that, as we head to herd immunity, we can get closer.”
When asked about Live Streams, Madrigali said, “We had the SOS Fest (October 2020). Coming up, we are doing a TV show. It’s minuscule as compared to where we were before. In November 2019, we had booked 30 nights. In November 2020, we had booked 5 live streams.”
Frank hasn’t found it financially feasible to open for less than full capacity, so summer may not be in play, but fall may be a different story, “When the fall happens – and I am going to will it into existence – we will be busier than we have ever seen.” Blake is “cautiously optimistic”, and is looking toward the fall as well. “October is almost booked. November is getting booked, December. 2022 is looking good, especially for overseas acts.”
For those venues still trying to hang on until the fall, Madrigali recommended checking the SBA website to apply for funds. Frank recommended that artists try to get PPP loans as an independent contractor.
For more information about NIVA and the work being done, go to www.nivassoc.org. Since it can take time for grants to be issued, money is still being raised to help those venues in the most need. A donation link is provided on the website.
St. Patrick’s Day at SXSW 2021 was an absolute blast. The Black Fret showcase featured six Austin, Texas-based bands in their showcase, giving us some of that SXSW hometown flare we were missing from our couches. Featuring Sydney Wright, Ley Line, Motenko, Eimaral Sol, PR Newman, and Buffalo Hunt, the music was magical already without the added lunar backdrop. Peep the highlights and check out the work Black Fret does below!
Buffalo Hunt
Buffalo Hunt
Buffalo Hunt
Ley Line
Ley Line
Eimaral Sol
Eimaral Sol
Eimaral Sol
Motenko
Motenko
Motenko
Motenko
Motenko
PR Newman
PR Newman
PR Newman
Black Fret believes our local music is art, worthy of the support of our community just as the symphony, opera and ballet have been supported for generations. We are a 501(c)3 public charity whose mission is to support the creation and performance of local music. Since 2013 we have contributed over $3.6 million to the local music economy of Austin, Texas. Learn more or join us at blackfret.org.
The Island Stage is a platform dedicated to bringing music of the Caribbean to the forefront of the international music scene. Pioneered by rising artist Kalpee who hails from Trinidad and Tobago, and his manager Miss Vivianna of Therapy, the aim was to create a platform for Caribbean artists to come together and showcase their musical heritage. THERAPY.XYZ is a brand new series of boutique wellness and soul repairing events such as Music Festivals, Charity Events and Wellness Retreats & Seminars, which will take place in locations across the world that naturally promote healing.
On Friday March 19, I was introduced to a music showcase treat – Therapy presents ‘The Island Stage’. ‘The Island Stage’ has a mission to promote West Indian artists on the world stage. This first time entry streamed exclusively to SXSW and provided an hour packed with talented musicians, live from Hope Gardens, in Kingston, Jamaica.
First up was Mortimer, who sang an acoustic three-song set. ‘Careful’ was a blend of Caribbean rhythms and cautionary tale lyrics. This one easily segued into ‘Fight the Fight’ which also featured haunting lyrics. ‘Lightning’ is a love song written for his wife and three kids, and it was easily my favorite because of the emotion that Mortimer has in his voice. He definitely set the bar high for those artists who would come after him.
Khalia was next on the bill and she also provided an acoustic set. Her two songs, both released in 2020, were the perfect showcase for her incredible voice. ‘Love is Real’ had more of a rock sensibility but smooth vocals. ‘Easy’ was a song that made me dance in my chair! The island beat was hard to resist.
The third artist was Sevana. You may have heard her on NPR Music’s Tiny Desk (home) concert – she performed with a full band on that platform and acoustically for the SXSW stage. It was a real treat to hear the stripped-down versions of songs from NPR. The four-song set was bookended with ‘Blessed’ and ‘Mango’. ‘Blessed’ starts out slow like a torch song and builds to use the full range of Sevana’s voice. ‘Mango’ is a love song with irresistible lyrics and an unforgettable melody.
Tessellated was a complete departure from the earlier three acts in that he was backed with a full band, including horns. His songs were hip hop with a Reggae beat. You may have heard ‘I Learnt Some Jazz Today’ in an Apple commercial, but the full-length song is a jazz and island blend. Very fun! ‘Pine & Ginger’ and ‘Tropics’ also possessed Tessellated’s own original stamp of mixed genres.
Rounding out the showcase was Kalpee, who was doing triple duty for the ‘The Island Stage’. In addition to performing, he was hosting the event and is one of the pioneers of ‘The Island Stage’ with his manager Miss Vivianna of FVP Global. With a message of “music is medicine”, the Trinbagonian artist capped the night with a set that included ‘Water Flowing’ and ‘Put a Record On’. His songs have a pop energy with a Caribbean flavor, but I feel like he could sing just about any song with his voice quality. So very emotive.
I hope that this is not the only time Therapy presents a showcase. The artists that were highlighted show such range and variety. I loved this entire showcase. I will definitely keep these artists on my radar when their new music comes out.
The first day of SXSW was filled with films for me. One in particular that caught my eye from the moment I saw the lineup was a short – 10 minutes – film namedThe Beauty President.
Director Whitney Skauge has told a true story that most people may not be aware of – the 1992 bid for the White House by a write-in candidate. Not just any write-in candidate, but drag queen Joan Jett Blakk, an openly queer candidate. In referring to Ronald Reagan, she reminded us that “If a bad actor can be elected president, what about a good drag queen?”
At the height of the AIDS crisis in America, Joan Jett Blakk ran on a platform of health care for all and education – in fact, she wanted to switch the budget for the military with the budget spent on education. The healthcare was especially important in a time during our history when people were dying of AIDS at an alarming rate and antiretroviral drugs had yet to be developed to combat the HIV infection.
Although not considered a political threat, Joan Jett Blakk was an officially registered candidate. In video from the convention, we see that she even made it to the convention floor. Skauge used footage from the era and current interviews with Terence Alan Smith (the man behind Joan Jett Blakk) to convey a moment in history. I only wish it was longer than 10 minutes – I wanted to hear more of Smith’s story and I wanted Whitney Skauge to commit it to film.
