Have you ever been seeking out answers in a world that seems confusing and unreal? No? 2020 just happened to us? (We kid!) But, for real, soulful artist Gaidaa takes a pretty vulnerable look at life in the video for her latest single “Stranger,” which just debuted with The Fader. While the song’s lyrics highlight the fact that there is always an amount of uncertainty that comes with growth, the instrumentals provide a relaxing element to allow you to almost sink into the sound like a comfortable, plush, worn-in sofa. Gorgeous, vibrant colors light up an art studio/office setting, making the dim lighting almost a source of inspiration for the artist while the camera pans the room continuously.
We’re big fans of the song and its accompanying video. What do you think?
Director: Segraphy Written: Segraphy & Gaidaa AD: Johan Verhoeven Production company: Pierette Goossens Producer: Pierette Goossens Production assistent: Luuk van de Ven Edit/Grading: Johan Verhoeven DOP: Johan Verhoeven Gaffer: Quintijn Maas
Saba, an acclaimed Chicago rapper and producer, has a newly released a set of singles. One of these singles is “So and So”, which is accompanied by a stunning and spellbinding visual. A short video, it reaches just above the two-minute mark. In that short amount of time, Saba creates a visual that helps bring the track to life in a new way. Simply put, “So and So” addresses adversities and the act of being vulnerable. The opening lines of the song call for celebration of those who are able to overcome the obstacles that are thrown their way. While the video remains in one location throughout the short duration, the fact that the specific location can have its own message for anybody who watches it makes the viewing experience all the more relatable and inclusive.
“So and So”, while shorter than some other releases, gives the viewer the time to address what might sometimes be an uncomfortable admission. It is an honest approach to the reality of different struggles that make it hard to achieve great things. Saba is taking the chance to let viewers know that they too can overcome their own struggles.
