by Meredith Schneider | May 6, 2019 | premieres, videos, wolf tracks
Today, indie-electro duo Ideomotor releases a brilliant new video for their song “One Last Time”, and we have the exclusive premiere available right here! It all begins with a text, igniting a fire in the watcher’s belly about the importance of launching a music video for the new release. Stress almost seems to consume them as they ponder the release. The way to get out of their heads involves a night out, and a beautifully shot music video drenched in deviance and a really good time. Explains director Vesa Salmi:
We did a run and gun production with a hand held camera without much crew or time for that matter. In a lot of occasions we just had to make use of the available light as we didn’t want to compromise the aim of getting the best shots amid the restraints. We wanted to capture authentic moments and at times the guys did not even know that I was shooting. I wanted to portray the band in a natural setting where living in different countries poses everyday problems that they regularly seem to overcome with a solid all for one effort that clearly brings joy to them and their listeners.
Sometimes to get out of your head, you’ve got to let loose. It’s time to let loose with Ideomotor.
Keep up with Ideomotor here.
by Karina Marquez | Apr 26, 2019 | premieres, videos, wolf tracks
Gina Été’s latest single “Im Rhy” comes with a music video that perfectly encapsulates the bittersweet feelings that come with change. The song, which is sung in Swiss German, is highlighted by the shadow puppet artistry of Barbara Steinitz and Peter Bräunig.. The puppets seem to tell the story of Été herself – a paper girl alone in a big city finds herself standing on a bridge, wanting to jump back into her past. The use of the unique, beautiful art of puppetry manages to make this particular video stand out among the sea of over-produced pop music videos. “Im Rhy” is heartbreakingly honest, and the poignant ambiance of both the song and video create an experience that most of us can relate to.
Be sure to check out the video, and keep up with Gina Été here.
by Meredith Schneider | Apr 25, 2019 | premieres, singles, wolf tracks
Today, Portland-based pop musician Lo Lytes (Jameson Morris) premieres his latest track, a vibrant stunner titled “Take the Whole Bottle”. Dramatic percussion, twinkling synths, and Morris’ penchant for gorgeous melodies with soulful vocals make for one standout single that will more than likely take your spring by storm. Introduce it to your latest playlist, then introduce it at all your parties. The world will thank you.
Keep up with Lo Lytes here.
by Meredith Schneider | Apr 17, 2019 | premieres, singles, wolf tracks
Electro-pop artist Nix is coming at all of our emotions with new track “Playing With Fire”, which premieres right here with iF. From the first stream of lyrics, her incredible and vibrant vocals draw you in, the instrumentals only holding up her vocal range as she croons about a toxic relationship. Incredibly relatable and full of soul, this is the type of song you’re going to want to belt when you’re ready to establish your own boundaries. Now is the time.
Keep up with Nix here.
by Meredith Schneider | Mar 25, 2019 | premieres, videos, wolf tracks
Taken from her new album Texas Honey, blues/rock songstress Ally Venable drops the new music video for her track “One Sided Misunderstanding” right here, right now. Comprised of beautifully shot footage from what looks to be a studio session, the video displays a little bit more of Venable’s attitude and a whole lot of her live performance flare. You’ll fall in love with the guitar chords, as they dance around her vocals and make you feel just a little more alive than you already did. Explains Venable of the track, “This song is about when you are you are in a situation that seems as if you’ve been put on the back burner, and blamed for something that you didn’t do.”
Take it for a spin below!
Keep up with Ally Venable here.
by Ian Schneider | Mar 15, 2019 | premieres, wolf tracks
“Roll With the Punches”, the new single from Prep Rally, is a synthy pop track full of fight and perseverance. The message is exactly what the title suggests. This single will be featured on Prep Rally’s upcoming EP “Head Rush”, which will be out April 2.
The upbeat piano and chimes in the background create a positive vibe to support the lyrics. The electronic duo based out of Denver is able to create an environment within the track that suggests when one is down it does not always have to be sadness around them. Unfortunately, most will give up, and even listen to sad music to drown their feelings. Not PrepRally. They believe in picking yourself back up and dealing with whatever is thrown your way, and this single supports that.
Make sure to keep an eye out for the upcoming EP “Head Rush”, and check out Prep Rally’s website at http://www.preprallymusic.com/.
by Meredith Schneider | Mar 8, 2019 | premieres, singles
Philadelphia-based indie rock collective Readership – comprised of Matt Lee, Gregory Matthew, Gabe McCall, and Adrian Morse – releases their new track “Weather Underground” today, and we’ve got the premiere. In the beginning, the instrumentals slowly build in volume, until they expand and the vocals set in. With bits of punk stirred around in there with the way the vocals lean and the delivery of the guitar at times, this song is simply something that will keep you moving. We’re thinking it has a little bit of 90s inspiration in it, as we can definitely see it being played in the background of a montage scene in a movie. (Hey Hollywood, you hear us?)
Get pumped for an impending change in weather with “Weather Underground”.
Keep up with Readership here.
by Ian Schneider | Mar 7, 2019 | premieres, videos
Darkness, waves of bass and intense drums, and mysterious sounds lace the ominous single from Mey titled “Spiky Love”. This is the first single off of the upcoming EP With the Lights Off, and to say it sets the tone is an understatement. The song, and its accompanying music video, embodies a special kind of darkness that has both pop and rock influences. The rage and angst expressed by Mey in the lyrics are further supported by what almost seems like drums and heartbeat rhythm. I personally found the plucking of the guitar both sonically pleasing and unique to the landscape of the track.
Says Mey of the video:
Spiky Love » is about desire. It is about the most common human tension : between need and desire. And about having a strong desire for something that you know is wrong for you and destructive. Still, being aware of it and pointing out this paradox, while accepting it. In this song I’m trying to explore my own destructive impulsions, to let them out, and to make something beautiful out of it.
Leonard Heliot and I worked on the video for « Spiky Love » with the artwork of the EP as the starting point.
The idea (and challenge!) was to keep it all in the dark, while creating a sense of intimacy. We wanted to suggest rather than expose, and keep the dark, unhealthy atmosphere of the song as well.
Mey seems to have a lot up her sleeve for this EP, and if “Spiky Love” is any indication of what is to come, then we should all be on the edge of our seats in anticipation for the rest. You can check out Mey on her socials posted below.
Socials:
https://www.facebook.com/Meymusic/
https://www.instagram.com/mey_the_music/
by Meredith Schneider | Mar 7, 2019 | premieres, singles, videos
Hailing from Tennessee, pop duo Cooper & Gatlin – comprised of Cooper Green (Guitar/Vocals) and Gatlin Kate James (Vocals) – releases a catchy, lighthearted new acoustic version of their single”Like You” today along with its bright and fun new visual. Believe it or not, we’re lucky enough to be hosting the exclusive premiere. This version of the song is absolutely incredible, putting a crisp spin on something already mellifluous and wonderful. Although the song is bittersweet with more melancholic lyrical content, it’s an absolute earworm that will have you tapping your toes all day.
Admits the duo of the project: “The acoustic video was such a blast to make! We already had an amazing set to work with from the main video, so it was super fun to rearrange it, and make everything work in one take! Everyone had worked so hard shooting the videos for both versions of the song, so it was so awesome to have them all dancing with us at the end of the acoustic video.”
Keep up with Cooper & Gatlin here.