Are you a 90’s baby nostalgic for some butterfly hair clips and group choreography music video scenes in a warehouse setting? Then go relish in the stunning 90s inspired official music video for “All In” from rising singer/songwriter Jenny March, the second single off Jenny’s forthcoming 2021 EP, about meeting someone and the type of chemistry that flows strong from the start.
Directed by Colton Tran, and inspired by Jenny’s own 90’s baby memories, the theme and visual aesthetic is a giant salute to the music, fashion, imagery and style of that dreamy decade. Written about that ride or die love of your life, “All In” encompasses that power couple type of romance that makes you feel like you can conquer the world together. No obstacle stands in the way of the love shared, as both parties are “all in” no matter what.
This Ohio-born, Los Angeles-based songstress is a self-proclaimed “open book” and writes lyrics like she’s texting. Her sound and vibe is pure pop, but her aim lyrically is to be honest and unafraid to allow fans, particularly her female fans, to not be afraid of living unapologetically and having just as much fun as anyone else.
Keep up to date with Jenny and her future pop bobs by following her Spotify and Instagram
As Jenny March gears up to release her EP, she steers right down the lane of 90s pop for her electrifying single, “All In”. This aesthetic comes from her growing up as a 90s kid, bringing to the table all of the music and style from the decade and allowing them to define her with this track, complete with the correlating visuals. Strengthened by the electronic music of the times, “All In” could very well be mistaken for the exact time period she’s aiming for, while also being strikingly analogous to current music trends. You get the feeling that you can conquer everything with the one you love, which is exactly what she wants her lover to know.
The use of a stomping beat and direct lyrics help get her message across that she is willing to go as far as she is expected to go. It is no doubt that March is capable of creating the power anthems we all know and love. From the ear-catching melodies to the fetching musical layers, there’s no reason this shouldn’t be on everybody’s next dance playlist.
JennyMarch, a Los Angeles based rising singer/songwriter, has released her first single off her forthcoming EP: “November Nights.” This moody track and accompanying music video are inspired by a past relationship, one that maybe wasn’t very healthy but the longing for love and validation made it addicting nonetheless. “November Nights” has March’s signature personal and electrifying sound that empowers girls to have fun. Whether that means going out and partying or anything else that they enjoy, March’s music encourages them to go for it, regardless of what other people think.
The music video is a picture of glamour. March’s several stylish outfits, her dazzling “BABE” choker, and the flashing lights and nighttime setting all point to the partying atmosphere that she unapologetically enjoys. But the inky night that pervades through every shot also reveals some darker undertones, reminding us of the compulsive relationship which “November Nights” was inspired by. From a musical perspective, this song is minimalistic pop that exudes feminine power. There is only an inkling of background music, but this music lays the groundwork for March’s voice and lyrics to really shine. Her lyrics affirm her self-proclaimed reputation as an “open-book” artist, dealing with this deep topic in an approachable way, writing lyrics as though she’s texting.
Watch the video for “November Nights” here, and be sure to check out March’s non-musical endeavors as well! In her weekly Instagram live show “Wednesday Sessions,” March brings in an artist to perform and engage with. She will also be a social ambassador for Rihanna’s SAVAGExFENTY line, giving her an opportunity to combine her love of music with her obviously stellar fashion sense that we see in the “November Nights” music video. She certainly is on the rise, and you’ll want to catch her on her way up.
Night 1 of Cancelled Plans Continued was far more than we could have ever dreamed of. (Seriously, guys, you’re setting us up for failure here.) Our audience enjoyed Jenny March so much at Cancelled Plans Music Festival 2020, that they demanded an encore. So, back by request, here is an extended performance from her!
A little after 2:40pm PST, talented songstress Jenny March graced our screens for Cancelled Plans Music Fest 2020. We know she was itching to play more, and we are still dying to see more… perhaps she will be willing to partner with us on a future project? 😉
Until then, here is her angelic voice! And feel free to tip her here.