Bert McCracken, frontman of indie rock band The Used released a new single titled “The Feels” on August 9th under his solo project robbietheused. He has collaborated with long-time friend John Feldmann to help produce this eclectic and feel-good beat. McCracken states that he was inspired by all generations of pop music when creating this song, citing the wonderfully positive impact it has on his mental health.
The musicality of “The Feels” is very upbeat with electric guitar, keyboard, and tenor vocal elements providing an EDM festival-friendly melody. The vibe of this song reminds me of the iconic “Fireflies” by Owl City, in which the vibrant electro-pop beat contrasts greatly with deeply intrapersonal themes. I can already tell “The Feels” will be a go-to song on every DJ’s playlist this summer.
The lyrics in “The Feels” provide a beautiful take on neurodiversity. As someone with severe social anxiety, I relate to this song very much. In social settings, my mind is consumed with many worrying thoughts… Is my voice too high? Am I walking funny? Do I smell weird? Is it better if I just left? Most of the time, you need help to quiet them all down. This song is a great metaphor for people who are coming to terms with discovering coping mechanisms for their anxiety, whether it be through therapy, medication, building a support system, or– as shown in the music video– finding joy in one’s unique hobbies. The chorus goes:
I like how it feels, I’m starting to think maybe that’s just fine, that’s just fine
Can finally deal with all of the chaos that plagues my mind, plagues my mind
I may not feel anything, that doesn’t mean I feel nothing (x2)
I like how it feels, I’m starting to think maybe that’s just fine (x5)
The official music video is nothing short of a work of art. The claymation depicts various emojis wandering around a vibrant arcade space. An animated clay version of McCracken is seen singing on an empty stage. Emojis slowly gather around him, as if he is performing a concert just for them. This implies he is entertaining, or at the very least trying to appease, all the emotions in his head. This concept is reaffirmed at the end of the video when all the emojis burst out of McCracken’s head in a colorful explosion.
My absolute favorite part of the video is when zombie-like creatures invite a ghost emoji to their garden. The ghost visibly brightens when he sees his planted seeds sprout and give way to new healthy, green growth. Coincidentally, the ghost emoji depicted with its tongue sticking out is my favorite emoji of all time! 
