by: meredith schneider

On July 10th, the world was graced with an invigorating and indulgent album Souvenirs, Vol. 1 from alt-pop geniuses Paper Jackets. High energy, songs that take you away to that vacation you didn’t get in the middle of the pandemic, that sort of incredibly magic work that makes us all smile just thinking about it. But the music is introspective, vulnerable, and intrinsically relatable. We are smitten. Thinking about it, we are all the more pleased to premiere the virtual performance video of the band singing “What They Call a Life” from their respective homes. Says the band of the song:

A virtual version of us for this unforeseen age!  We are telling a story about the human condition, how no one is ever really OK and how we’re all learning to cope in life. It’s about hope, clarity, the need to have a voice and, I think most of all, the promise of having a legacy. I think the biggest fear in our hearts is being forgotten, and even though nothing truly lasts forever, it is impossible sometimes to comprehend. “What They Call A Life” is about having strength while you’re here in this life, keeping friends and family close and being present. The song is a reflection of the darkest fears and brightest hopes.

With that in mind, the video couldn’t have been done any differently. So turn it on, turn it up, and have a moment of community with everyone, because this song and its message apply to everyone.

Keep up with the band at paperjackets.com.

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