Quickly rising indie pop/rock artist Michigander just put out a new single entitled “Giving Up”, attached with a music video and a B-side called “Breaker Box”. Michigander, led by singer-songwriter Jason Singer, has been releasing music since 2016 and has been gaining traction through singles like “Misery” and engagement from popular playlists by Spotify, Apple Music, and Amazon Music. As of now, Singer is the face of Spotify’s “The New Alt” playlist, which promotes new and popular alternative music, placing him alongside artists like The Killers and Hozier. Before the release of “Giving Up”, Singer had put out 2023’s It Will Never Be The Same EP and a live performance and EP for Vevo’s online DSCVR series.
“Giving Up” absolutely appeals to fans of Michigander’s previous songs and features his trademark sound. His alternative pop sound with hazy synths and electronics that still capture honest emotions, all sung with Singer’s distinctive Midwestern twang. It’s cutesy and very likable, and Singer has a charm and earnestness to him that makes him appealing. The backing band assembled for this single is also very good, composed of Jake LeMond on guitar, Connor Robertson on bass, Chris Koo on keys, and Aaron Senor on drums. Lyrically, it’s about desperately trying to make someone happy to have minimal success and having to be assertive about getting nothing in return. It’s a relatable sentiment and very genuine. The music video, directed by Tyler Appel, is shot well with beautiful cinematography. It features multiple scenes of Singer playing with his band, as well as aimlessly driving his truck amongst other things. It’s fun and matches the song well enough, and Singer has a good presence in music videos.
The B-side, “Breaker Box”, matches the A-side in its similar sentiments and seems to be from the same narrator and addressed to the same person as before. It’s another song about a crumbling relationship and wanting the other person to put forth more effort into maintaining it. The song has a wonderfully lush production, with a more piano-driven melody and some wonderful-sounding horns. Like “Giving Up”, it balances being catchy as well as intimate and personal.
Michigander continues to be an inspired presence in modern alternative music, and “Giving Up” is an excellent example of why. As for the future, Singer and his band have a headlining tour beginning Oct 10 in Cincinnati, Ohio, going into 2025 with support from multiple artists including Cece Coakley and Sydney Sprague, as well as solo acoustic performances with Band of Horses.
