Minneapolis-based rock band Hurrah a Bolt of Light returns with their new video for AN/ANIMAL 3, the single from their upcoming visual album AN/ANIMAL. With a style described as “pop music for sad people”, Hurrah blends rock, prog, ambient, and other genres to create a dense concept album in line as a return to form after the sugary polish of their last album. In a 16-minute music video spanning four tracks within segments, the album brings a cinematic experience combining atmospheric visuals with cryptic lyrics and a murky vibe. AN/ANIMAL 3 represents the darkest portion of the album’s narrative.
The track combines a visceral clash of garage-rock-inspired guitars with instrumental breaks reminiscent of progressive rock, spawning a beautiful yet eerie sound enhanced by its content centered on despair and death. The music video reflects its macabre vibe, featuring a man kidnapped and attempting to escape his captor, ultimately facing brutal consequences. The cinematography is a perfect complement to the song’s horror-esque tone with a sense of surrealism as the video’s events occur in a loop. Admits the artist of the track:
“An/Animal 3” is the third piece of the four part puzzle that is AN/ANIMAL. For this point in the story, I wanted to create a song that was frantic, frenetic, confrontational and wild. Key changes and mood shifts run amok, land, and then veer off elsewhere. The video mirrors those vibes as well and shows both the protagonist and antagonist in various states of distress and agitation that conclude with their violent meeting. The visuals only scratch the surface of what the story as a whole might mean. It’s a bit unclear on purpose.
I wrote the music and recorded nearly all the instruments for this song and AN/ANIMAL in general. Except for the drums and some keyboards because I am not that good at drums and some keyboards. This part of the movie was particularly difficult to film and execute because I had to a) be in my underwear for the majority of the film and b) be chased outside in late fall wearing said underwear. It was very cold.
Check out the premiere of the new video below and stay tuned for AN/ANIMAL, which is slated to drop in January 2022.
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