If I’m being honest, any female artist wielding a song with the title “Causing Trouble Again” was going to pique my interest. If nothing else, I am an unashamed feminist and broad supporter of women who speak up and speak out. And while her sophomore album Trouble won’t be released until July, the indelible Gina Birch has unleashed a single with just that name — and just that energy.

Post punk is, perhaps, one of my favorite genres. Watching a group of women have so much fun causing mischief and standing in their power is, honestly, the best part and the point for me. But once you know the reasoning behind the visuals themselves – and the metaphorical connections that were discovered as the concept came together – you may find yourself falling in love with Gina.

After hearing Bob Dylan sing about a white ladder all covered with water, I became obsessed with white ladders. I decided to use five white ladders, three with seven rungs…I realized later that this references Jacob’s Ladder and a connection from Earth to heaven, but I think I was thinking of ladders as a symbol of getting on, getting up. I wanted to have a choreographed movement with four of us with these ladders. How do we move with ladders? Do we move together, do we fight, do we dance?

I also wanted to reference the wind scene from the film, The Colour of Pomegranates, and to include as many artist women from the Women in Revolt exhibition as I could. I wanted them to be troublesome, or just to shout ‘Causing trouble!’ I ended up inviting all the artist musician women I knew who could make the shoot, and it was a fantastic meeting of great women, many of whom had never met each other before.

Get your first peek at the video below.

Keep up with Gina Birch here, and catch her on one of her upcoming tour dates.

GINA BIRCH – NORTH AMERICAN TOUR 2025 (All Dates w/ Miki Berenyi Trio)
JULY
16 – London, UK – Rough Trade East In-Store
OCTOBER
10 – Washington, DC – Pearl Street Warehouse
11 – Brooklyn, NY – Music Hall of Williamsburg
12 – Cambridge, MA – The Sinclair
13 – Montreal, QC – Bar Le Ritz PDB
15 – Toronto, ON – The Great Hall
16 – Ferndale, MI – The Magic Bag
17 – Chicago, IL – Lincoln Hall
18 – St. Paul, MN – Turf Club
20 – Denver, CO – Larimer Lounge
21 – Salt Lake City, UT – Urban Lounge
23 – Seattle, WA – Neptune Theatre
24 – Vancouver, BC – Hollywood Theatre
25 – Portland, OR – Mississippi Studios
27 – San Francisco, CA – Great American Music Hall
28 – West Hollywood, CA – The Roxy Theatre

Meredith Schneider