Alternative collective Emarosa – expertly comprised of Bradley Scott Walden, ER White, Robert Joffred, and Matthew Marcellus – is back and bringing the heat with the official music video for “Don’t Cry”. The song itself is off their upcoming album Peach Club, due out February 8th. The video was directed, edited, and animated in its entirety by Jessica Severn, an effort that perfectly balances the emotion of the song. It’s time to delve into the lyrics and mood with some Emarosa on repeat, don’t you think?

Keep up with Emarosa here.

Meredith Schneider