Goth pop musician So Below has been fascinating us for over a year now, with the way her audio art and subsequent visual art never fail to impress. Directed by Sam Kristofski, her new music video for dance track “Ruin” is an absolute stunner. Focusing on minimal jewel tones in each frame, there’s a sullen feel to the buildup of the track. As it picks up, frames layer over each other quickly, swapping between three major shots to piece the story together. But, to be fair, there was a necessity to present the video in pieces, as there is a broken feeling to the song that is now echoed in its visual presence. After all, the title is “Ruin”, so you start to feel it before you even press “play”.

We must admit, Maddie (So Below) is capable of one of the most simultaneously threatening and alluring facial expressions we have seen thus far. (See: Staring at the camera in the pool.)

Keep up with So Below here.

Meredith Schneider

Meredith Schneider

Editor in Chief at Imperfect Fifth
Meredith is often referred to as an entrepreneur, photographer, writer, and multi-media maven. She is currently the Editor in Chief at Imperfect Fifth, Co-Owner/Co-Producer at DoubleTake Productions, a ticket seller at a concert venue in KC, and a freelance writer/photographer. In her free time, she likes to make baked goods and complete DIY projects alongside her trusty – OK, not so trusty – cat Schmidt. She loves Batman so much she named her car Bruce Wayne. You can find her random musings on Twitter and Instagram.
Meredith Schneider

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